Ogury, the global leader in personified advertising, today (September 20th, 2022) announced the appointment of Stéphane Dupayage as chief product officer. In his role, Dupayage will lead the company’s product organisation and roadmap to build and execute new strategies around personified advertising, powered by a true IDless and cookieless solution designed for marketers, agencies, and suppliers.
With over 20 years of experience in digital technology companies, with a majority spent in a ad tech and retail media, Dupayage brings with him top-tier product, engineering, and business knowledge and skills. He first started his career at global media agency Publicis before moving to ad tech solutions provider 24/7 Media Inc. (now Xaxis). In 2015, Dupayage went on to join digital retail media technology company Storetail as chief technology officer, where he designed and delivered the first French retail media platform. Most recently, he was SVP product retail media at ad tech company Criteo, where he delivered an industry-leading global retail media platform through the combination of Hooklogic (acquired by Criteo in 2016), Storetail (acquired by Criteo in 2018) and Criteo’s own technologies.
Dupayage will be based in Paris and report to Geoffroy Martin, Ogury’s chief operating officer.
“Stéphane is a true ad tech expert who is bringing a wealth of experience to our team,” shared Geoffroy Martin, chief operating officer, Ogury. “As Ogury continues to grow and develop as the leader in personified advertising, Stéphane is the perfect addition to the team and will play a pivotal role in further honing our product and securing our position at the heart of the digital advertising ecosystem.”
“I am truly excited about how Ogury is paving the way for a better open Internet advertising experience,” said Stéphane Dupayage, chief product officer, Ogury. “A solution that can perform without IDs or cookies is a blessing in the world to come and I am eager to grow our capabilities, both horizontally and vertically, by expanding to new channels and opening new segments besides traditional publishers.”
Alongside Dupayage, the company recently nominated Anthony Flaccavento as general manager Americas. Flaccavento is an industry veteran who has been with Tremor Video, a NASDAQ listed company, as chief revenue officer for the past 5 years and accelerated the growth of the sales organisation into the global competitor it is today. At Ogury, he will be responsible for driving revenue growth in the US and LATAM.
Ogury, the Personified Advertising company, has created a breakthrough advertising engine that delivers comprehensive audience interest, brand performance, privacy protection and sustainability within one technology stack, built and optimized f...