PressBox Articles
Impact Plus Releases Guide to Cut Digital Ad Carbon Footprint Without Harming Performance
Leading sustaintech solution Impact Plus today (March 19th, 2025) launched a step-by-step guide on how brands can minimise the environmental impact of their online ads. “Sustainability Simplified: Decarbonising Your Digital Campaigns at Scale” provides advertisers with easy-to-follow checklists to evaluate, reduce, [...]
Yahoo & LiveRamp Extend Partnership to Expand Addressability Solutions in EMEA
Yahoo DSP has announced an expansion of its partnership with LiveRamp, the leading data collaboration partner, to improve addressability across the advertising ecosystem in EMEA. With this expansion, publishers using LiveRamp’s Authenticated Traffic Solution (ATS) can now achieve incremental advertising [...]
iion Revamps fusiion: A Revolutionary Gaming Marketplace for Publishers
iion, today (March 19th, 2025) announced the revamp of fusiion, its comprehensive Gaming Marketplace that transforms how publishers monetise their gaming environments while delivering new opportunities for advertisers. Built with publishers at its core, fusiion connects premium brands with gaming publishers [...]
PubMatic Strengthens CTV Momentum in EMEA with Strategic Leadership Appointments
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced key leadership appointments, reinforcing its commitment to the growing connected TV (CTV) market. As highlighted in its latest earnings call, PubMatic’s CTV revenue more than doubled [...]
Axis & StreamKey Partner to Elevate Video Advertising
Axis, a global programmatic platform, is excited to announce a strategic partnership with StreamKey, a leader in video ad monetisation. This bilateral collaboration expands video supply opportunities for publishers and advertisers, offering premium video formats and enhanced monetisation capabilities across [...]
Clinch Earns Trustworthy Accountability Group (TAG) ‘Certified Against Malware’ (CAM) Certification
Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, today (March 19th, 2025) announced it has earned the Trustworthy Accountability Group (TAG) Certified Against Malware (CAM) certification. This industry-standard certification confirms Clinch’s commitment to keeping [...]
Follow ExchangeWire