PressBox Articles

• TheViewPoint Releases Intelpoint Machine Learning Algorithm for Bidding Optimisation

  3 years ago News

  

  TheViewPoint, an SaaS video ad monetisation platform for CTV/OTT publishers, after successful Beta tests has officially released its one-of-a-kind machine learning algorithm, TVP Intelpoint, which is now applied on the platform by default. The solution aligns demand-side platforms (DSPs) with [...]

• Good-Loop Launches Green Watermark For Climate-Friendly Ads

  3 years ago News

  

  Global ad tech platform Good-Loop today launched a new green watermark that shows consumers whether an online ad is environmentally-friendly.   Digital campaigns contribute significantly to the ad industry’s global carbon footprint. A typical online campaign emits 5.4 tonnes of carbon dioxide [...]

• Didomi Releases Preference Management Platform

  3 years ago News

  

  Didomi, a global leader in consent and preference management, is announcing today the public release of its Preference Management Platform (PMP). With this new solution, already deployed globally among clients such as Hilti, Pierre & Vacances Center Parcs, Decathlon, or [...]

• tmwi Appoints Matt Franceschi as Deputy Managing Director

  3 years ago News

  

  Independent media group, Oxidise, has appointed Matt Franceschi as deputy managing director at its Warwickshire-based integrated marketing agency, tmwi, as it prepares to further develop client success strategies, and readies itself for further expansion in 2022.  Matt’s key areas of focus [...]

• Sirdata et Smart innovent au service des acheteurs et des éditeurs

  3 years ago News

  

  Smart, la plateforme indépendante de monétisation publicitaire, et Sirdata, expert en adressabilité, s’associent pour offrir aux acheteurs médias un accès direct à des packages d’inventaires, enrichis par la donnée, et ainsi valoriser un écosystème publicitaire toujours plus premium. S’appuyant sur [...]

• Sirdata & Smart Partner to Serve Publisher & Buyer Requests

  3 years ago News

  

  Smart Ad Server (“Smart”), the leading independent ad monetisation platform built for premium publishers to serve demanding buyers and Sirdata, the expert in addressability, have joined forces to offer media buyers direct access to premium inventory powered with data to [...]

• Merkle Appoints Floris Oranje as Salesforce Practice Lead UK

  3 years ago News

  Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has appointed Floris Oranje to the position of Salesforce practice lead for Merkle and dentsu’s CXM Service Line in the UK. In this new role, Oranje will [...]

• Anzu Names Chris Blight as VP Demand

  3 years ago News

  

  Based in the UK, Chris Blight joins in-game advertising company Anzu.io to lead the global demand team as the company continues to expand across the globe. An industry veteran and advertising expert, Blight has been part of the UK ad industry [...]

• Hivestack Launches Programmatic Digital Out-of-Home (DOOH) Marketplace in Malaysia

  3 years ago News

  

  Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company today announced the launch of full operations in Malaysia. Now for the first time, brands, agencies and omnichannel demand-side platforms (DSPs) in Malaysia can access the [...]

• Hivestack and Alfaxmedia Announce Exclusive Partnership in Hong Kong

  3 years ago News

  

  Alfaxmedia, the largest healthcare network in Hong Kong, today announced its exclusive partnership with Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company. The partnership will offer brands, agencies and omnichannel DSP’s the opportunity to [...]