PressBox News

• smartclip Launches New Audience-Based Ad Solution for Privacy-Safe and ID-Free Targeting

  4 years ago News

  

  smartclip, the ad tech platform of RTL Group, has introduced smart Audiences, the next generation targeting solution that addresses the growing demand for non-intrusive targeting practices. smart Audiences integrates two proven cornerstones of identity-safe advertising in a streamlined offering: socio-demographic online [...]

• Cavai Announces Launch of Conversational Video to Maximise Engagement and Impact

  4 years ago News

  

  Cavai, the leading conversational advertising cloud, has launched conversational video, a groundbreaking format designed to maximise engagement within digital advertising.  The format harnesses the established power of moving images and combines it with conversation, to drive maximum engagement. Steffen Svartberg, founder and [...]

• Ogury Appoints Industry Veteran Geoffroy Martin as Chief Operating Officer

  4 years ago News

  Ogury, a global technology leader in mobile advertising anchored in privacy protection, today announced the appointment of Geoffroy Martin as chief operating officer. In his role, Martin will spearhead the company’s ongoing global expansion and oversee a broad scope of [...]

• AdColony Launches Asia’s First Gaming Masterclass For APAC Marketers

  4 years ago News

  

  AdColony, a Digital Turbine company, has launched Game Academy, a free online skills masterclass and qualification focused on marketing solutions in gaming. Game Academy is an interactive learning platform that gives marketers valuable knowledge and professional competencies around gaming advertising. The first season [...]

• Clickio Launches Core Web Vitals Monitoring 

  4 years ago News

  

  Clickio, the all-in-one technology solution for online publishers, has announced the launch of Core Web Vitals Monitoring. Designed to help publishers remain compliant with all three vitals, the platform tracks their scores in real time – with page-level accuracy and [...]

• White Bullet’s Integration with Silverbullet’s Context Outcomes Engine Now Live

  4 years ago News

  

  The integration of cybersecurity and IP protection expert White Bullet with 4D Context Outcomes Engine - a division of Silverbullet - is now live. The cutting-edge solution is now ready to prevent ads being served on pirate websites and apps. Currently, [...]

• Teads Expands Team With New Senior Hires

  4 years ago News

  

  Ex-Fiat Chrysler marketing director and head of customer and product marketing at Sky join the global media platform in latest recruitment drive  Teads, the global media platform, today announces it has appointed several new employees as part of a recruitment drive [...]

• Japanese Marketers Rank Mobile, Digital Video & Social Media as 2022 Priorities - IAS

  4 years ago News

  

  Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released its 2022 Industry Pulse Report – Japan Edition. Surveying 125 digital media experts across Japan, IAS found that improving mobile experiences, providing quality assurance for social media [...]

• New Partnership with Anzu Provides Smart's Advertisers Access to In-Game Ads

  4 years ago News

  

  Smart, the leading independent ad tech platform, and Anzu, the world's most advanced in-game advertising solution, have announced their partnership and integration. Through this partnership, Anzu will have access to Smart’s complete range of SSP capabilities, and advertisers and demand [...]

• TheViewPoint Starts A Full Ad Stack Partnership with Zone·tv

  4 years ago News

  

  TheViewPoint, an SaaS video ad monetisation platform for CTV/OTT publishers, has partnered with Zone·tv, a pioneer of personalised pay-TV channels powered by AI, to provide it with refined ad management and optimisation solutions. Zone·tv is at the forefront of the transition [...]