PressBox Articles
Xaxis and IAS Raise Awareness for a Fashion Brand by Using Context Control Targeting
Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, and Xaxis, GroupM’s outcome media specialist, used Context Control Targeting to increase campaign performance, website traffic, and brand awareness for a major fashion retailer, all within a short [...]
Kao Appoints the7stars to Handle UK Media Planning and Buying
Kao, a leading Japanese consumer goods manufacturer and one of the world's largest suppliers of professional salon products including brands like Goldwell and other iconic beauty brands such as John Frieda and Molton Brown, has appointed the7Stars to handle media [...]
Former Voot Executive Samir Karpe Joins Paris-Based Scibids
Viacom18-owned Voot's former head sales strategy and agency business, Samir Karpe, has joined Paris-based martech company Scibids as country manager for India. Founded in Paris in 2016 with 10 locations worldwide, Scibids develops customisable AI to make marketing more effective. "I’m [...]
Talon Launches "Plan It" London Travel Planning Tool
Data-backed travel tool, Plan It, has launched to provide London Underground travellers with the quietest time and routes for their journeys. The tool has been developed by out-of-home specialist Talon Outdoor and is powered by its Data Management Platform (DMP), [...]
HUMAN Raises USD$100m in Growth Funding Round Led by WestCap & NightDragon
HUMAN Security, Inc. (formerly White Ops)—the global leader in collective protection against sophisticated bot attacks and fraud—today announced a USD$100m (£74m) growth funding round led by WestCap with additional investment from NightDragon and other current investors to support the company [...]
impact.com Announces New Parental Leave Policy
Partnership management platform, impact.com, has welcomed the new year with a new global parental leave policy, which outlines the enhanced support that it provides to eligible employees when they become parents or take on parental responsibility. With the company now offering [...]
Cloud Technologies and OnAudience.com Supporting Tech To The Rescue
OnAudience.com, one of the world’s largest audience data providers and subsidiary of Cloud Technologies Group, supports Tech To The Rescue (TTTR) as a Founding Partner. TTTR is an international initiative that gathers tech companies to help social impact organisations around [...]
VlogBox Partners with Ya - Alisa to Attract New CTV/OTT Audiences
VlogBox, a global platform for CTV app development and distribution, have announced their partnership with the million-strong subscribed YouTube channel for kids, Ya - Alisa. This new cooperation is a great way for both sides to break new ground in [...]
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