PressBox Articles

• OpenX Promotes Jeanne Leasure to Chief People Officer

  4 months ago News

  

  OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (March 18th, 2025) announced the promotion of Jeanne Leasure to chief people officer (CPO). Leasure’s appointment underscores OpenX’s steadfast commitment to building a high-performing workplace where empowered employees [...]

• Major Changes: Attekmi Redesigns All of its Ad Exchange Solutions

  4 months ago News

  

  Attekmi, an ad tech brand, has redesigned all of its previously released ad exchange solutions to ensure greater convenience for its partners and help them reach maximum performance.  Prioritising the feedback of platforms’ users, Attekmi continuously improves its products, and a [...]

• Havas Media Network & Ogury Automate Audience Activation at Scale

  4 months ago News

  

  Ogury, the leader in advertising solutions fuelled by exclusive data and grounded in privacy, today (March 18th, 2025) announced that its audience planning API has been integrated into Havas Media Network’s 'Panel to Activation,' a pioneering audience matching solution that [...]

• “Compton Cowboys” Tops Chart Of The Most Emotionally Engaging Guinness Ads

  4 months ago News

  

  An ad campaign featuring a group of men who rejected gang life in favour of running an urban ranch in LA tops a chart of the most emotionally engaging Guinness ads.  “Compton Cowboys” leads a list compiled by creative effectiveness platform [...]

• Citroën Partners with Invibes and Collective by Starcom & Leo Burnett for the Digital Launch of the New ë-C3

  4 months ago News

  

  Invibes Advertising (Invibes), a leader in digital advertising innovation, has partnered with Citroen to reach over 3 million unique users with a high-impact campaign designed to maximise brand recall, engagement, and web traffic. Citroën is spearheading a new "French revolution" in [...]

• mediasmart Integrates Nexd CMP to Enhance Platform with Seamless Rich Media Ads

  4 months ago News

  

  mediasmart, an omnichannel programmatic advertising platform, has integrated Nexd, a lightweight rich media technology, directly into mediasmart’s Creative Studio, enabling advertisers to create and launch interactive ads seamlessly within the platform. mediasmart clients can access an expanded suite of Nexd-powered creative [...]

• DoubleVerify Expands Regional & Global Operations with Three Appointments

  4 months ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announces three key appointments in the UK.  Carl Kisseih joins as lead enterprise sales director, Owen Boyne as enterprise sales director, and Chris Mort as global client partner. Kisseih [...]

• Intent IQ Announces Collaboration to Empower Marketers with Advanced Cookieless Audience Activation on Snowflake

  4 months ago News

  

  Intent IQ, a leader in cookieless audience targeting and identity resolution, today (March 14th, 2025) announced its collaboration with Snowflake, the AI Data Cloud company, to provide marketers with a comprehensive, privacy-first solution for activating and onboarding target audiences. Through [...]

• Adnami Releases Data-Driven White Paper: "It's all about attention"

  4 months ago News

  

  Adnami, a leader in high impact advertising solutions, has released, “It’s all about attention”, a white paper offering critical insights into why attention has become the most accurate metric for measuring advertising effectiveness. The report explores how advertisers and publishers [...]

• MGID’s New AI tool, CTR Guard, Improves Viewable CTR by an Average of 29%

  4 months ago News

  

  MGID, the global advertising platform, today (March 12th, 2025) announces the launch of CTR Guard, an innovative AI-powered tool designed to combat ad fatigue and enhance digital ad performance proactively. Leveraging machine learning (ML) and generative AI (GenAI) technology, CTR [...]