PressBox Articles

• Meetrics Viewability Benchmarks Q3/2021

  4 years ago News

  

  Im dritten Quartal 2021 stiegen die Sichtbarkeitsraten von Display-Werbung während die Raten bei Bewegtbildwerbung fielen. Auffällig ist die hohe Volatilität der Sichtbarkeitsraten, wenn man sowohl verschiedene Werbeformate miteinander vergleicht, als auch Werbeformate zu unterschiedlichen Zeiträumen betrachtet. Die Sichtbarkeitsraten einzelner Werbeformate sind [...]

• Meetrics Viewability Benchmarks Q3/2021

  4 years ago News

  

  Both video and display ads were less visible in the third quarter of 2021. The high volatility of the viewability rates is striking when comparing different advertising formats with each other as well as when looking at ad formats at [...]

• Cookieless Targeting and Measurement Expands in India and Russia

  4 years ago News

  

  As part of Digiseg’s goal to help advertisers and publishers get to the cookieless future faster, it has launched cookie- and ID-free audiences in India and Russia.   With these two countries, Digiseg’s cookieless audience data is now available in 49 locations. All markets use the same standardised audiences, making cross border campaigns [...]

• Crimtan Welcomes Samantha Thornton as Manchester-Based New Business Director

  4 years ago News

  

  Global programmatic experts Crimtan are delighted to welcome Samantha Thornton as their Manchester-based new business director. Samantha started her advertising career fresh out of university as part of the GroupM graduate programme. Over the last decade she’s been lucky enough to [...]

• PubMatic And Semasio Expand Partnership And Deliver Increased Reach For Omnicom Media Group

  4 years ago News

  

  Today (20 October), PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, and Semasio, a pioneer in Unified Targeting which seamlessly combines audience and contextual targeting on the buy- and the sell-side, announced an expanded partnership that enables [...]

• Adsquare and Skyrise Intelligence to Offer Advanced Spatial Targeting, Powered by Mobile Network Data

  4 years ago News

  

  Today (20 October) Adsquare and Skyrise Intelligence announce their data partnership in the UK, enabling businesses to leverage mobile phone data for more effective geo-contextual mobile and out-of-home campaigns. Skyrise Intelligence provides sustainable audience targeting solutions informed by mobile network data. [...]

• TVP Talks: Deep Dive into Connected TV Ad Measurement

  4 years ago News

  

  TheViewPoint continues its series of educational webinars, TVP Talks, aimed at helping publishers and advertisers maximise the benefits of CTV advertising.  The webinar’s third session, Deep Dive into Connected TV Ad Measurement, explores processes critical to running and administering successful CTV [...]

• A Holiday Season of Post Lockdown Revenge Shopping is Here

  4 years ago News

  

  According to new research from Channel Factory, 53% of consumers said that coronavrius will not impact their purchase decisions - compared to the 65% of consumers who said that coronavirus would impact their purchase decisions in 2020. Shoppers are eager to [...]

• Pixalate Hires Former IAB Tech Lab Amit Shetty as VP of Product Management

  4 years ago News

  

  Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today (19 October) announced it has hired Amit Shetty as VP of product management - Ad Fraud Platform. Shetty will oversee Pixalate’s Ad Fraud [...]

• Broadsign and DOOHX Launch Programmatic DOOH Advertising Certification Program

  4 years ago News

  

  Building on its Programmatic University (Programmatic U) education initiative, digital-out-of-home (DOOH) marketing technology developer Broadsign has joined forces with DOOHX, an online learning platform dedicated to DOOH education, to launch a new programmatic DOOH training and certification program for advertisers, [...]