PressBox News
Anzu and Ubisoft Extend Partnership After Initial Success with In-Game Ads
Global in-game advertising company Anzu has announced it has extended its partnership with global video gaming giant Ubisoft. The two have seen remarkable success in bringing dynamic ads to hit PC racing title Trackmania and sandbox MMO Growtopia. Last year, Ubisoft’s [...]
Relevant Yield HB Manager Extended its Integrations to Cover Amazon
Nordics-based publisher solution Relevant Yield has launched support for Amazon in its HB Manager, which allows publishers to manage and optimise header bidding setups remotely. Now users can leverage the Amazon demand, put it in competition with the Prebid setup, [...]
Broadsign Board of Directors Welcomes AMI Entertainment CEO Michael Maas
Out-of-home (OOH) marketing technology developer Broadsign today announced that AMI Entertainment CEO Michael Maas has joined its Board of Directors, and will play an influential role in conversations that shape the future of the business. The appointment comes as Broadsign [...]
KKCG’s ARICOMA Group Acquires Ad Tech and Martech Development Company Clearcode
ARICOMA Group continues to deliver on its expansion strategy as it acquires the Polish software development company Clearcode. The company specialises in custom ad tech and martech platform development, and has worked with many top-tier ad tech companies, agencies, publishers [...]
Xaxis and IAS Raise Awareness for a Fashion Brand by Using Context Control Targeting
Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, and Xaxis, GroupM’s outcome media specialist, used Context Control Targeting to increase campaign performance, website traffic, and brand awareness for a major fashion retailer, all within a short [...]
Kao Appoints the7stars to Handle UK Media Planning and Buying
Kao, a leading Japanese consumer goods manufacturer and one of the world's largest suppliers of professional salon products including brands like Goldwell and other iconic beauty brands such as John Frieda and Molton Brown, has appointed the7Stars to handle media [...]
Former Voot Executive Samir Karpe Joins Paris-Based Scibids
Viacom18-owned Voot's former head sales strategy and agency business, Samir Karpe, has joined Paris-based martech company Scibids as country manager for India. Founded in Paris in 2016 with 10 locations worldwide, Scibids develops customisable AI to make marketing more effective. "I’m [...]
Talon Launches "Plan It" London Travel Planning Tool
Data-backed travel tool, Plan It, has launched to provide London Underground travellers with the quietest time and routes for their journeys. The tool has been developed by out-of-home specialist Talon Outdoor and is powered by its Data Management Platform (DMP), [...]
HUMAN Raises USD$100m in Growth Funding Round Led by WestCap & NightDragon
HUMAN Security, Inc. (formerly White Ops)—the global leader in collective protection against sophisticated bot attacks and fraud—today announced a USD$100m (£74m) growth funding round led by WestCap with additional investment from NightDragon and other current investors to support the company [...]
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