PressBox Articles
Three More Years: Sports Interactive Extends Partnership with Bidstack until 2022
Bidstack, the in-game advertising platform, and Sports Interactive, Sega’s world leading developer of football management simulations, have extended their multi-year partnership by a further three years; giving Bidstack exclusive rights to serve native in-game ads to the advertising inventory within [...]
AdAsia and Wootag Partner to Deliver Interactive Ads to Asia
AdAsia, an advertising technology solutions provider and part of AnyMind Group, has today announced a partnership with video marketing and analytics platform, Wootag, to integrate and deliver Wootag’s interactive video advertising units through the AdAsia Premium Marketplace. This partnership plays to [...]
PubMatic Releases Industry-First Independent Omnichannel Wrapper Solution
Premium digital advertising technology company, PubMatic, has announced that it is expanding OpenWrap, a first Prebid-based enterprise wrapper solution, to support OTT and CTV inventory. Building upon OpenWrap’s success on desktop, mobile and in-app, publishers can now programmatically monetise inventory [...]
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