PressBox Articles

• DoubleVerify Expands Brand Safety Solution

  5 years ago News

  

  Brand safety remains a top priority as global advertisers seek enhanced controls to protect their brand reputation online. With that in mind, DoubleVerify (DV) recently expanded its brand safety controls to allow for language and keyword targeting and avoidance in [...]

• FreeWheel Releases Video Marketplace Report

  5 years ago News

  

  FreeWheel, a Comcast company and one of the industry’s most complete advertising management solution, today launches its first Video Marketplace Report specifically for Europe, focusing on video advertising in Q3 2019. The paper shows a continued upward trend in premium [...]

• IAS Reveals Digital Ad Industry’s Top Priorities in APAC

  5 years ago News

  

  Measuring business outcomes, the rise of contextual targeting in a cookie-less world, harnessing the explosion in OTT/CTV dictate APAC marketers' agendas in 2020 according to a new report from Integral Ad Science (IAS), the global market leader in digital ad [...]

• Adverty Continues Expansion in the UK with Strategic Hires

  5 years ago News

  

  Adverty, a leading in-game platform for advertisers, agencies and content creators announces further expansion with the launch of the UK office. The move brings the Adverty platform to the UK and will deliver seamless advertising to connect brands and people [...]

• Jukin Media Partners with Primis for Content Syndication

  5 years ago News

  

  Primis, the video discovery platform, has reached an agreement with Jukin Media, the global leader in user-generated entertainment, to distribute about 800 hours of Jukin’s programming across the Primis network. This will allow Jukin to extend its reach to new [...]

• MGI Strengthens Product Portfolio with the Acquisition of Verve Assets By Its Subsidiary Gamigo

  5 years ago News

  

  Media and Games Invest plc (MGI) announced today that its subsidiary gamigo AG agreed to acquire Verve Wireless, Inc.’s assets, advancing its market position. Verve is a leading North American mobile data platform for location-based programmatic video and display marketing. MGI [...]

• Integral Ad Science Reveals the Digital Industry’s Priorities for 2020

  5 years ago News

  

  Today Integral Ad Science (IAS), the global market leader in digital ad verification, releases the findings of its Industry Pulse Report for 2020; highlighting the key trends, technologies, and challenges media professionals across Western Europe expect to drive change in [...]

• DoubleVerify Announces Programmatic Platform Certification Program for Connected TV Fraud Protection

  5 years ago News

  

  DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced the industry’s first connected TV (“CTV”) Targeting Certification for programmatic platforms, designed to protect advertisers from fraud and invalid traffic (“IVT”) in the CTV space. In [...]

• Adverty Partners with MADFINGER Games to Enable Seamless In-Game Ads

  5 years ago News

  

  Adverty AB, a leading in-game platform, has signed an agreement with world-class independent game developer MADFINGER Games to enable seamless in-game advertising in the upcoming new title “Shadowgun War Games”. Launching on Google Play and Apple App Store in February, [...]

• CMOs: In-House Data Skills Improve but Poor Management Costing Millions

  5 years ago News

  

  Almost half of UK CMOs (45%) estimate poor data handling risks costing their business between £250,000 and £5m every year, with the average amount £370,000 annually. The latest research, from data services firm Silverbullet, highlights the need for more expertise [...]