AdTonos, which successfully monetises podcasts, audiobooks, gaming, music, and radio streams across Europe, LATAM, and the US, has appointed Hossein Houssaini as the latest advisor to the board, to support strategic in expanding into multiple crucial markets.
Hossein is the founder of the London-based consultancy Ho/Pe Advisory, which advises various companies in the advertising space. He is also a senior partner at C.R.O. Partners, an American agency specialising in assisting ad tech and martech companies to enter the US market. Furthermore, he sits on diverse advisory boards.
“To make smart, informative decisions, we need to listen to the people that are actually smarter and more experienced than we are. In other words, this is our first step to building an Advisory Board that will help us to scale, accelerate direct sales, and design the right product, so we keep the momentum of the growth we experienced last year. Hossein has extensive senior management experience, spanning from Google, IPG Mediabrands to Havas Group, which is exactly what we are sure will help us to navigate in the global market.” said Michal Marcinik, CEO and founder of AdTonos.
Given Hossein's extensive experience, his advisory role at AdTonos will be to provide valuable strategic advice on how to continue to drive global expansion. In addition, AdTonos will benefit from Hossein's broader business and industry experience, supporting AdTonos' goal of becoming the leading digital audio advertising solution.
Hossein Houssaini, AdTonos board advisor, added: “Digital audio is a medium that is underestimated but should be an essential part of any holistic digital strategy, reaching consumers in an immersive way that visual advertising cannot. This format stimulates emotions and can drive a meaningful experience that will impact consumer behaviour. AdTonos' mission is to lead this sector, addressing consumers in all channels that allow audio engagement, whether a podcast or a mobile game. I am thrilled to advise the board on their vision, their rapid growth, and strategic direction.”
In 2021 the AdTonos audience grew over five-fold, achieving over +3 billion playouts and +272 million unique listeners.