TheViewPoint Starts A Full Ad Stack Partnership with Zone·tv
by on 3rd Feb 2022 in News
TheViewPoint, an SaaS video ad monetisation platform for CTV/OTT publishers, has partnered with Zone·tv, a pioneer of personalised pay-TV channels powered by AI, to provide it with refined ad management and optimisation solutions.
Zone·tv is at the forefront of the transition that is taking place in media and TV today. By combining artificial intelligence with a unique approach to the curation and programming of channels, Zone·tv delivers 14 dynamic, self-learning TV channels that are personalised based on what a viewer watches. Twelve of the channels are segmented by age group and genre to super-serve aficionados of programming about food, gaming, sports, outdoor adventure, kids, entertainment, and much more. Zone·tv currently offers 8,000 hours of content and over 70,000 titles.
Jeff Weber, CEO of Zone·tv, commented, “Our platform is the perfect vehicle to monetise content through ad revenue programmes. We are able to amplify brands by extending rich user experiences and viewership based on personalised audience engagement, and we are excited to join forces with TheViewPoint to make this happen.”
TheViewPoint’s CTV-first monetisation solutions, TVP Next and TVP Connect, offer a fixed-fee pricing model, cut out middlemen between publishers and advertisers, and provide pinpoint audience segmentation, coupled with an advanced reporting system for the automated monetisation of ad inventory.
Within the scope of this partnership, Zone·tv will receive access to TVP Next, the CTV-first ad server, and TVP Connect, TheViewPoint’s programmatic solution that eliminates intermediaries from the supply chain. As a result, Zone·tv will efficiently curate ad placements on its channels, create effective programmatic deals, and make better decisions in terms of which ads bring the best monetisation results.
“Collaboration with Zone·tv is an exciting opportunity to make our contribution to the growth of AI-powered products, advancing the era of hyper-personalised entertainment for every viewer,” said Keren Pass, head of business development international at TheViewPoint.
Pass continued, “We are very pleased to help Zone·tv connect with the most suitable CTV programmatic buyers and maximise their earnings, based on our detailed real-time analytics.”
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