PressBox News

• PubNative White Paper: Deconstructing the In-App Bidding Landscape

  5 years ago News

  

  PubNative, now part of Verve Group, has released a white paper entitled ‘Deconstructing the In-App Bidding Landscape’. As mobile header bidding rapidly advances, PubNative takes a step back to look at where it all began in order to predict how [...]

• Digital Video Key Channel for Brand Building and Driving Sales

  5 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced today the results of its annual Attitudes to Digital Video Advertising research. The study found that nearly 60% of advertisers are investing in digital video [...]

• Adverity Now Available in the Microsoft Azure Marketplace

  5 years ago News

  

  Adverity, the data intelligence platform, today announced the availability of Adverity ETL for Azure and SQL Server within the Microsoft Azure Marketplace, an online store providing applications and services for use on Azure. Adverity’s customers can now take advantage of [...]

• New Employment Segments With Over 400 million Profiles from OnAudience.com

  5 years ago News

  

  OnAudience.com, one of the world’s largest audience data providers, prepared a new pack of segments that include over 400 million profiles connected to topics such as work, business, or career. Now, advertisers can easily reach users interested in marketing and [...]

• Anzu and League-M Europe Unite to Bring In-Game Video Advertising to More European Brands

  5 years ago News

  

  Anzu, the leading global in-game advertising company, announced a new partnership with League-M, the premier agency for introducing international technologies and publishers to Germany and across Europe. Through this strategic partnership, League-M will strengthen Anzu’s position in the region, enabling [...]

• Sojern Reveals Latest European Travel Insights Amidst COVID-19

  5 years ago News

  

  With access to real-time traveller audiences and visibility into global travel demand, Sojern has released its latest findings on how the COVID crisis is effecting travel to, from, and around Europe. Based on data collected on the 29th June 2020 [...]

• Meet Magnite, the Largest Independent Omnichannel Sell-Side Platform in the World

  5 years ago News

  

  Magnite (NASDAQ: RUBI), the largest independent sell-side advertising platform, debuts today following the merger between Rubicon Project and Telaria in April 2020. Magnite unifies Rubicon Project’s expertise as a scaled programmatic exchange and Telaria’s leading CTV capabilities to better connect publishers [...]

• White Bullet Urges Brands to Ensure Their Ads aren't Funding Organised Crime

  5 years ago News

  

  White Bullet Solutions, the digital marketing transparency experts today called on a high level investigation into digital Intellectual Property (IP) crime after Europol released the findings of its study into physical IP theft.   A report from the EU law enforcement agency [...]

• New Primis Features Give Publishers More Control Over Video Playlists

  5 years ago News

  

  Video Discovery company Primis has launched a series of updates to their playlist features, designed to give publishers greater control over which video content they display. These updates will allow publishers to play the video of their choosing that their users [...]

• Unruly Finds Google Japan Ad Most Emotionally Engaging Coronavirus Campaign In The World

  5 years ago News

  

  Video marketplace Unruly has created a ranking of the most emotionally engaging coronavirus campaigns in the world.   The video ad tech company, part of Tremor International, measured the emotional response of viewers around the globe while watching ads created in response to the COVID-19 pandemic. Google Japan’s “Thank [...]