PressBox Articles
Xandr Teams up with IBM and Reach to Tackle “Coronavirus Blocklist”
A collaboration between IBM and Xandr, AT&T’s advanced advertising company, and the UK’s largest commercial news publisher Reach, heralds a major breakthrough for the news industry, as publishers struggle to monetise their content despite huge demand from readers for high [...]
'Cribs’ Calls, Financial Transparency and the Value of Luck: a Start Up's Lockdown Diary
Matthew Goldhill (pictured below), founder and CEO at Picnic Media, writes about what the lockdown imposed to fight the novel Coronavirus has taught his mobile ad start up and the industry at large over the past few months. Netflix CEO Reed [...]
FreeWheel Study Finds 75% of UK Consumers Think Brands Should Address COVID-19 in Ads
A new study from FreeWheel, a Comcast Company, and the provider of the industry’s leading video advertising software, reveals 75% of UK consumers think brands should acknowledge the COVID-19 situation in their advertising campaigns. The survey, conducted with independent market research provider [...]
Unruly Research Reveals Emotional Response to Coronavirus Ad Campaigns
Video ad tech company Unruly has released new research on consumers' emotional responses to TV as ad campaigns. The study found that ITV’s “Apart. But Never Alone” is the most moving Coronavirus campaign in the UK (so far), attracting the [...]
OnAudience Implements Personality Segments
89% of digital businesses invest in personalisation, according to Forrester’s study. Going forward with developing personalisation technology, OnAudience.com extends the scope for segment definition and adds a new attribute: a person’s personality. Correctly discovered user’s personality gives deep insights into [...]
InfoSum Announces Industry Luminary Brian Lesser as Board Member
InfoSum announced today [29 April 2020] that media and advertising luminary Brian Lesser has been appointed to its board of directors. Brian has previously held leadership positions at Xaxis, AppNexus, GroupM and was most recently founding CEO at Xandr, AT&T’s [...]
IAS and Amino Payments Partner to Bridge Programmatic Transparency Gap
Integral Ad Science (IAS) today [29 April 2020] announced Total Visibility, an industry-leading partnership with Amino Payments, to offer the first solution in programmatic buying showing advertisers the true cost of qualified media. Total Visibility gives advertisers both impression-level financial [...]
Sojern Reveals Further Insights on COVID-19's Impact on Travel
Travel digital marketing firm Sojern has launched a new blog series focusing on the impact of the Coronavirus on global travel. Using real-time traveller audiences and insight into global travel demand, the company aims to inform marketers and help them prepare [...]
Anzu.io and Nielsen Team to Bring Advanced Brand Lift Measurement to In-Game Advertising
Global in-game advertising platform Anzu.io has announced a new collaboration with Nielsen Connectivity, which will bring advanced advertising effectiveness measurement, optimisation, and real-time brand-specific metrics to in-game ad campaigns, driving a new wave of investment in video game advertising. Through collaboration [...]
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