PressBox Articles

• Two Homemade Remakes of Classic Ads More Emotionally Engaging Than Originals

  5 years ago News

  

  How do your average Joe’s ad creation skills compare to some of the country's most renowned brands? Even better than the real thing. That’s certainly the case with ITV’s The People’s Ad Break after two homemade remakes of classic ads were found to [...]

• Impact Drives Expansion Across EMEA with Key Hires

  5 years ago News

  

  Impact, the global leader in Partnership Automation, has announced the appointment of seven new members to its finance, business development, agency and enterprise sales teams as it further expands within the EMEA market. Daisy-Blue Tinne, Chloe Bojanowski, Scott Hawkins, Priya [...]

• Smart Announces Joint Online Festival "Summer Adtech Virtual Event"

  5 years ago News

  

  Independent ad monetisation platform Smart AdServer has joined forces with other ad tech players to organise the "Summer Adtech Virtual Event", an alternative online festival, open and accessible to everyone from June 29 to July 1, 2020. While many major events [...]

• Ogury Appoints Antoine Barbier as Senior Vice President of Product

  5 years ago News

  Ogury, the creator of the first advertising engine driven by user choice, has announced the appointment of Antoine Barbier as senior vice president, product. In this role Barbier will be responsible for scaling Ogury’s product team and leading the company’s [...]

• Unruly Appoints Former Oath and AOL Director Alex Khan as UK Managing Director

  5 years ago News

  

  Video ad tech company Unruly, part of Tremor International, today (28 May) announces the appointment of former Oath and AOL Managing Director, Alex Khan, to the position of UK managing director. Following the acquisition of Unruly by Tremor International in January [...]

• Sojern Releases Latest Insights on European COVID Travel

  5 years ago News

  

  Sojern has released its latest findings on how travel trends in Europe are being impacted by the COVID-19 outbreak. The most recent insights, from data collected yesterday (26 May), are based on over 350 million traveller profiles and billions of [...]

• Understanding Identity and Targeting in a Post-Cookie World: IAB UK

  5 years ago News

  

  When Google announced earlier this year that it would be phasing out the use of third-party cookies in Chrome within two years - following similar moves by Mozilla’s Firefox and Apple’s Safari - it heralded in a new era of [...]

• Report Reveals Consumers Want Contextually Relevant Ads, Yet Remain Cautious About Privacy

  5 years ago News

  

  Today, Integral Ad Science (IAS), the global leader in digital ad verification, releases its Consumer Data Privacy Report for the UK, providing a view into how consumer perception of data privacy is shaping the future of advertising. Two years since the enactment of [...]

• Unruly Appoints Former Verizon Director Toby Williams as VP Business Development, APMEA

  5 years ago News

  

  Video ad tech company Unruly, part of Tremor International, today (21 May 2020) announces the appointment of former Verizon director, Toby Williams, to the position of Vice President of Business Development in the APMEA (Asia Pacific, Middle East and Africa) [...]

• Contextually Aligned Ads Drive a 93% Increase in Brand Awareness, USC and Channel Factory Find

  5 years ago News

  

  Channel Factory, a global technology and data platform that maximises performance efficiency and brand suitability on YouTube, announced findings from a new study that show contextually aligned ads drive a 93% increase in brand awareness. Channel Factory partnered with the [...]