PressBox Articles

• Broadsign Partners with CAASie by Heurist to Offer Programmatic DOOH in Australia

  5 years ago News

  

  Broadsign, a leading digital out-of-home (DOOH) marketing platform, and Brisbane-based branding agency, Heurist, have announced an integration between Broadsign’s supply-side platform (SSP) Broadsign Reach and Heurist’s demand-side platform (DSP) CAASie. This new integration provides CAASie’s user base of local advertisers with [...]

• FreeWheel Hires Former Canal+ Digital Marketing Director Virginie Dremeaux

  5 years ago News

  

  FreeWheel, A Comcast Company, and the provider of industry-leading video advertising software, today announced the appointment of Virginie Dremeaux as executive director, product and sales marketing international to support its leadership in the addressable TV industry across Europe. Based in [...]

• Yieldbird to Invest €1.5m (£1.2m) in ADXo Solution

  5 years ago News

  

  Yieldbird is set to invest over €1.5m (£1.2m) in developing and implementing its own innovative system for managing the programmatic inventory sales by digital publishers. As a part of the Agora S.A. group, Yieldbird, a company that supports web publishers in [...]

• New Board Appointment at GumGum Following Record 2019 Earnings and USD$22m Funding Round

  5 years ago News

  

  GumGum, Inc., an artificial intelligence company specialising in solutions for advertising and media, announced today that leading global marketing executive Lisa Licht has joined its Board of Advisors. Licht’s addition comes as the company ramps up to launch several new [...]

• Lotame Appoints Comscore’s Amy Yeung as General Counsel & Chief Privacy Officer

  5 years ago News

  

  Lotame, a leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, today announced the appointment of Amy Yeung as the company’s new General Counsel and Chief Privacy [...]

• Top Publishers Rely on Video Ads for Mobile Monetisation

  5 years ago News

  

  How do publishers of the world’s top apps monetise and engage their users in a meaningful way that is effective & respects the user experience? To find out, AdColony surveyed today’s top-grossing app developers, and the results of the AdColony [...]

• Research Finds Companies Using Impact’s Partnership Cloud See Three Year ROI Of 314%

  5 years ago News

  

  Impact, a global leader in Partnership Automation, today released a commissioned global study conducted by Forrester Consulting that discovered organisations that deploy Impact’s Partnership Cloud™ experience a ROI of 314% with payback in under six months. Furthermore, the study, titled [...]

• Former PlayStation Chief Andrew House Joins Bidstack Advisory Board

  5 years ago News

  

  Bidstack, the in-game advertising platform, is excited to announce a new appointment to its influential Advisory Board – Andrew House, former President, CEO and Chairman of Sony Interactive Entertainment (SIE). House started his career with Sony in its Tokyo PR team [...]

• Tapad Partners with Gimbal

  5 years ago News

  

  Tapad, a global leader in digital identity resolution, announced their partnership with Gimbal, a leader of location-powered marketing and advertising solutions. Gimbal now leverages Tapad's global, privacy-safe digital cross-device solution, The Tapad Graph, to further enhance its footfall attribution solution, [...]

• OnAudience.com Introduces Mobile App Data Stream

  5 years ago News

  

  OnAudience.com has introduced Mobile App Data Stream: it delivers detailed and high-quality information about mobile users in order to reach them with tailored programmatic campaigns. What is mobile app data stream? 90% of consumer's mobile time is spent using applications, according to [...]