PressBox News

• Kevel & Placements.io Announce Strategic Partnership to Address Unique Challenges in Retail Media

  1 year ago News

  

  Kevel, the API-first ad-serving company for building custom, in-house ad platforms, and Placements.io, the leading revenue management platform for media companies, today (September 11th, 2024) announced a strategic partnership that will empower retailers and e-commerce brands to seamlessly manage, optimise, [...]

• Carwow Partners with Adform to Transform its Digital Marketing & Expand Retail Media Offering

  1 year ago News

  

  Adform, the most powerful and safe media buying platform, today (September 11th, 2024) announces its new partnership with Carwow, Europe’s biggest online car changing marketplace, at a significant time of expansion for the business. Adform’s full suite of services will [...]

• Teads’ Research Finds - 42% of UK Consumers are Looking Forward to a Better Christmas

  1 year ago News

  

  A new 2024 Festive Insights report from Teads, the global media platform, reveals that consumers are looking forward to a better Christmas in 2024, as over four out of 10 people in the UK say they expect Christmas to be [...]

• Innovate to Accelerate: Invibes Valuable Advertising Solutions for Automotive Brands

  1 year ago News

  

  Invibes Advertising (Invibes), a leader in digital advertising innovation, showcases its latest suite of cutting-edge solutions designed for the automotive industry. These offerings not only enhance engagement and brand visibility but also reflect a strong commitment to sustainability, a prominent [...]

• René Plug Appointed as Chief Revenue Officer at goTom

  1 year ago News

  

  goTom announces the appointment of René Plug as chief revenue officer and member of the executive team. In his new role, René will be responsible for advancing the company’s growth strategy, international expansion, and building and maintaining strategic customer and [...]

• MINT Strengthens its Board of Directors with the Addition of a Global Technology Executive

  1 year ago News

  

  MINT, the global leader in Advertising Resource Management (ARM) software, has announced the appointment of George Nazi as a member of its Board. George, a distinguished AI expert and globally recognised technology executive, brings extensive experience across a wide spectrum of [...]

• Yieldmo & NumberEight Achieve a 130% Surge in Ad Spend on In-App Inventory

  1 year ago News

  

  In a pioneering move to redefine mobile advertising, Yieldmo has partnered with NumberEight to tackle the complex challenges of mobile addressability, achieving a significant 130% increase in advertising spend for in-app inventory. This notable growth was primarily driven by an [...]

• Index Exchange Signs John Tigg as Senior Vice President, Buyer Development, Europe

  1 year ago News

  

  Index Exchange Inc. (Index), the global advertising supply-side platform, today (September 10th, 2024) announced the appointment of John Tigg as senior vice president, of buyer development, in Europe.  In this newly developed role, Tigg will be responsible for driving growth for marketers [...]

• StackAdapt & Adsquare Address the Digital-to-Physical Attribution Challenge with New In-Platform Footfall Solution

  1 year ago News

  

  StackAdapt, a multi-channel programmatic advertising platform, has announced an enhanced partnership with Adsquare, a global leader in location intelligence-driven solutions.  This collaboration introduces the fully integrated StackAdapt Footfall Attribution solution, powered by Adsquare, which enables advertisers worldwide to better understand customer [...]

• Greenbids Announces Michael Hanbury-Williams as New UK MD

  1 year ago News

  

  Greenbids, a pioneer in AI-powered media quality optimisation solutions, announces the appointment of Michael Hanbury-Williams as UK managing director. Hanbury-Williams will lead Greenbids’ expansion into the UK, establishing the company as a leader in delivering better media quality by enhancing [...]