PressBox Articles

• Azerion Launches Generative AI Contextual Solution in Marketplace

  1 year ago News

  

  Azerion, a leading digital entertainment and media platform, proudly announces the launch of its innovative Contextual Intelligence technology within the Azerion Marketplace. This cutting-edge solution leverages generative AI and large language models (LLM), alongside advanced transformer techniques, to classify content [...]

• Cannes Lions 2024 Tech Highlights:  Federico Salvitti of MINT on Six Transformative Advertising Trends 

  1 year ago News

  

  Cannes Lions 2024 was another spectacular celebration of creativity and innovation in the advertising world. As well as the glitz and glamour of creative accolades, there was also a showcase of groundbreaking technologies poised to redefine the industry.  MINT, a [...]

• Verve Appoints Alex Stil as Chief Commercial Officer to Lead the Expansion of its Demand-Side Business

  1 year ago News

  

  Verve Group SE is pleased to announce the appointment of Alex Stil as its new chief commercial officer who will lead the expansion of the demand side business. Alex brings extensive experience in digital media, brand management, and agency ecosystems, [...]

• Only 48% of UK Publishers are Actively Preparing for the Cookieless Future - New Teads’ Study Finds 

  1 year ago News

  

  The transition to a cookieless digital landscape has already taken significant strides, despite the delay in Google's phase-out of third-party cookies. With 45% of global web traffic now cookieless on Teads’ SSP, publishers, and advertisers are navigating uncharted territory. This [...]

• Overwolf Hires Former Epic Games & Twitch Senior Leaders to Grow Global Brand Partnerships Team

  1 year ago News

  

  Overwolf, a world-leading platform empowering brands and advertisers to reach over 100M+ monthly gamers, today (July 3rd, 2024) announced the global expansion of its brand partnerships team. The newly appointed team members include Nathan Lindberg as US head of brand [...]

• KameraOne & Viously Elevate Video Content Play & Monetisation

  1 year ago News

  

  KameraOne, the leading short clips media company serving global audiences, and Viously, the cutting-edge ad tech and monetisation leader, have joined forces to provide a unique solution for publishers and platforms of all sizes.  This collaboration brings together the best content, [...]

• Wort & Bild Verlag Now Works with goTom: A New Milestone

  1 year ago News

  

  The Wort & Bild Verlag, known for the Apotheken Umschau, is now utilising goTom's comprehensive SaaS solution to optimise its digital marketing processes. Wort & Bild Verlag, known for the highest-circulating German customer magazine Apotheken Umschau, is now live with the [...]

• Equativ Appoints Rueben Vijaratnam as Managing Director SEA

  1 year ago News

  

  Equativ, the leading global independent ad platform, announces leadership changes. A new managing director joins the Singapore office to build a demand-focused strategy and lead Equativ to even greater success. With significant experience in sales within the region, Rueben Vijaratnam [...]

• Anzu & Cedara Launch First-to-Market Media Sustainability Solution for Intrinsic In-Game Advertising

  1 year ago News

  

  Anzu, the most advanced intrinsic in-game advertising solution, and Cedara, the Carbon Intelligence Platform, have launched a groundbreaking global carbon measurement and compensation solution for intrinsic in-game advertising. This partnership offers advertisers worldwide insights and the option to compensate their [...]

• Greenbids Announces Compliance with GARM’s Global Framework

  1 year ago News

  

  Greenbids, a trailblazer in sustainable advertising solutions, is excited to announce its compliance with the Global Alliance for Responsible Media (GARM) framework to measure media’s carbon emissions. This achievement, under the auspices of the World Federation of Advertisers (WFA), underscores [...]