Regulation GDPR
How to Clean Up Your Marketing Stack, Pre-GDPR
In its most simple form, marketing is the promotion of a product. While this has never fundamentally changed, the way in which the promotion process takes place adapts and evolves constantly. A large part of this is utilising platforms, tag-management [...]
10 Unintended Consequences of the GDPR
When legislators in the EU came up with the GDPR legislation, I know they had the best intentions to protect the rights of users. For too long digital media, marketing, and advertising technology platforms have been harvesting and monetising data [...]
Fixing the Internet One Digital Ecosystem at a Time
Over the past 14 years, The Media Trust has focused on one audacious goal: to fix the internet. The company has continuously monitored the internet for malvertising, creative quality, data leakage, and other compliance issues on behalf of organisations seeking [...]
GDPR: Now Is the Time for Companies to Stop Being Defensive & Start Being Effective
The inaugural Marketing, Media, and Privacy (MMaP) event, which takes place at IBM in London on 22 May, provides an uncompromising assessment of the tangible impact of the GDPR on consumer marketing and the media industry that supports it. Speaking [...]
UK Consumers to Trigger Data Privacy Requests; Multi-Device Shoppers Spend More
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: UK Consumers to Trigger Data Privacy Requests; Multi-Device Shoppers Spend More; and UK Consumers Believe AR Influences Purchasing. UK Consumers to Trigger Data Privacy [...]
Dear Google, Your Last-Minute GDPR Policy Could Ruin Publishers
On 22 March, 2018, a mere two months before the GDPR is enforced, Google announced on its blog that it would be updating its EU consent policy, requiring publishers to take extra steps in achieving consent from their users. As [...]
A Closer Look: What Will the Advertising Industry Look Like Post-GDPR?
Ready or not, GDPR is (almost) here, bringing about many changes that will unfold immediately and will have an instant impact, on those both directly in the industry, as well as on those who are further removed. Writing exclusively for [...]
T-1 Month: GDPR Tips & Tricks for Your Sprint Towards the Deadline
With GDPR less than a month away, retailers are battening down the hatches in preparation for the regulations. In this piece, Judy Boniface (pictured below), CMO, Mailjet, tells RetailTechNews how businesses can be preparing themselves, as the deadline looms ever closer. If [...]
More Than Half of Retailers Not Ready for GDPR; IT Chiefs Admit Their Firms Need Help with AI
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: More Than Half of Retailers Not Ready for GDPR; IT Chiefs Admit Their Firms Need Help with AI; and Access to In-Store Mobile Technology [...]
Keeping Up with Data Governance: Q&A with Adrian Newby, CTO Crownpeak
The Cambridge Analytica/Facebook scandal has thrown issues like trust and transparency in the programmatic industry into sharp relief. In this Q&A with ExchangeWire, Adrian Newby (pictured below), CTO, Crownpeak, talks about the appropriate consent and ePrivacy measures going forward, and [...]
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