In a special edition of TraderTalk TV, coming from the Cannes Lions festival, Martin Hill, director of solutions engineering, IPONWEB, talks about the challenges facing publishers and how the future is evolving for them.

Hill discusses:

 - The key challenges facing publishers today

 - How auction dynamics are impacting publishers

 - The evolving role of the ad server and the SSP and how they will impact publishers' future

 - The support publishers need from the industry

 - The dynamics of premium versus the open marketplace