In this special edition of TraderTalk TV coming from Cannes, ExchangeWire CEO Ciaran O’Kane speaks with Jay Stevens, CRO, Adform about the key buy-side trends he is seeing, drawing also upon his former sell-side experience.

In this episode you will hear about:

– The growth of brands wanting more direct relationships with ad tech partners and the changing role of the agency in this dynamic

– How Adform has built privacy and security into its core products and how this works with the impending GDPR

– How Adform tackles transparency

– The consolidation of ad tech

– How the moves to clean up the supply side will impact the entire industry