Adform CRO Jay Stevens Discusses Key Buy-Side Trends←Back to Index
In this special edition of TraderTalk TV coming from Cannes, ExchangeWire CEO Ciaran O’Kane speaks with Jay Stevens, CRO, Adform about the key buy-side trends he is seeing, drawing also upon his former sell-side experience.
In this episode you will hear about:
– The growth of brands wanting more direct relationships with ad tech partners and the changing role of the agency in this dynamic
– How Adform has built privacy and security into its core products and how this works with the impending GDPR
– How Adform tackles transparency
– The consolidation of ad tech
– How the moves to clean up the supply side will impact the entire industry