In this episode of TraderTalk TV, Ciaran O’Kane, founder and CEO, ExchnageWire speaks with Tom Kershaw, CTO, Rubicon Project about the road to achieving a universal identifier in the digital advertising ecosystem.

Kershaw discusses:

– How identity is currently managed in the digital advertising ecosystem
– How app developers and publishers can compete on a level playing field with the rest of the ecosystem
– The reasons why the industry must move to a server-side solution
– How the industry can achieve working towards a common identifier
– The role of the exchange in achieving a universal ID



  • Todd Smith

    server side is how TV has worked for decades. welcome.