The global guide for the Ad Tech and Mar Tech industry

In the latest episode of TraderTalk TV, ExchangeWire CEO, Ciaran O’Kane speaks with Tom Laband, co-founder & CEO, adsquare about the data ecosystem and the importance of data alliances.

Laband discusses:

– How an advertiser would work with adsquare’s data exchange and how the data would be utilised
– Differences between the open data marketplace, the private data marketplace and adsquare’s data alliance
– How adsquare’s publisher alliance functions and how it grows and scales
– How a publisher alliance can help to democratise mobile data
– How the impending GDPR will impact such data alliances