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SilverBullet's Umberto Torrielli on Contextual Targeting and First-Party Data

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by Grace Dillon on 4th Aug 2020 in TRADERTALK

In this episode of TraderTalkTV, ExchangeWire’s head of content, Lindsay Rowntree, is joined by Silverbullet‘s co-founder and chief strategy officer, Umberto Torrielli, to discuss how contextual intelligence, fuelled by first-party data, is the future.

 

In this episode Torrielli discusses:

– What the contextual targeting landscape currently looks like

– The role of contextual targeting in brand safety and brand suitability

– How contextual targeting should be viewed differently and how first-party data can enhance its capabilities in a cookieless world

– Going beyond text and using contextual targeting in video and audio

– How Silverbullet‘s 4D technology works and rethinking advertiser strategy around contextual targeting

Silverbullet

Silverbullet is the new breed of data-smart marketing services, designed to empower businesses to achieve through a unique hybrid of data services, insight-informed content and programmatic. Our blend of artificial intelligence and human experience …
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iotec (now Silver Bullet)

SBDS Group is a next generation DataTech services company that empowers global and local businesses to unlock the value of their marketing data assets. We are experts in blending deep data know how, innovative technology and data science to provide o…
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