SilverBullet's Umberto Torrielli on Contextual Targeting and First-Party Data←Back to Index
In this episode of TraderTalkTV, ExchangeWire's head of content, Lindsay Rowntree, is joined by Silverbullet's co-founder and chief strategy officer, Umberto Torrielli, to discuss how contextual intelligence, fuelled by first-party data, is the future.
In this episode Torrielli discusses:
- What the contextual targeting landscape currently looks like
- The role of contextual targeting in brand safety and brand suitability
- How contextual targeting should be viewed differently and how first-party data can enhance its capabilities in a cookieless world
- Going beyond text and using contextual targeting in video and audio