SilverBullet's Umberto Torrielli on Contextual Targeting and First-Party Data←Back to Index
In this episode of TraderTalkTV, ExchangeWire’s head of content, Lindsay Rowntree, is joined by Silverbullet‘s co-founder and chief strategy officer, Umberto Torrielli, to discuss how contextual intelligence, fuelled by first-party data, is the future.
In this episode Torrielli discusses:
– What the contextual targeting landscape currently looks like
– The role of contextual targeting in brand safety and brand suitability
– How contextual targeting should be viewed differently and how first-party data can enhance its capabilities in a cookieless world
– Going beyond text and using contextual targeting in video and audio