SilverBullet's Umberto Torrielli on Contextual Targeting and First-Party Data
←Back to Indexby Grace Dillon on 4th Aug 2020 in TRADERTALK
In this episode of TraderTalkTV, ExchangeWire's head of content, Lindsay Rowntree, is joined by Silverbullet's co-founder and chief strategy officer, Umberto Torrielli, to discuss how contextual intelligence, fuelled by first-party data, is the future.
In this episode Torrielli discusses:
- What the contextual targeting landscape currently looks like
- The role of contextual targeting in brand safety and brand suitability
- How contextual targeting should be viewed differently and how first-party data can enhance its capabilities in a cookieless world
- Going beyond text and using contextual targeting in video and audio
- How Silverbullet's 4D technology works and rethinking advertiser strategy around contextual targeting
Silverbullet
Popular Tradertalks
Latest Posts
-
The Stack: EU Commits to GDPR Crackdown; Meta Shares Soar Following Q4 Results -
Meta Shares up 20% After Positive Q4 Posting; Publicis Predicts Continued Growth in 2023 -
EU Commits to Stricter GDPR Monitoring; Snap Warns of Sales Drop After Growth Stalls -
Blockchain, the Metaverse, NFTs: Making Web3 Work -
ChatGPT for Ad Tech: Steps to Build an AI Strategy for Brands