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SilverBullet's Umberto Torrielli on Contextual Targeting and First-Party Data

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by Grace Dillon on 4th Aug 2020 in TRADERTALK

In this episode of TraderTalkTV, ExchangeWire’s head of content, Lindsay Rowntree, is joined by Silverbullet‘s co-founder and chief strategy officer, Umberto Torrielli, to discuss how contextual intelligence, fuelled by first-party data, is the future.

 

In this episode Torrielli discusses:

– What the contextual targeting landscape currently looks like

– The role of contextual targeting in brand safety and brand suitability

– How contextual targeting should be viewed differently and how first-party data can enhance its capabilities in a cookieless world

– Going beyond text and using contextual targeting in video and audio

– How Silverbullet‘s 4D technology works and rethinking advertiser strategy around contextual targeting

Silverbullet

Silverbullet Group, is a data and digital transformation company that delivers future-proofed solutions for a privacy-first, post-cookie era. The group’s combination of technology and expert professional services encompasses first-party data strateg…
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