SilverBullet's Umberto Torrielli on Contextual Targeting and First-Party Data

by Grace Dillon on 4th Aug 2020 in TRADERTALK

In this episode of TraderTalkTV, ExchangeWire's head of content, Lindsay Rowntree, is joined by Silverbullet's co-founder and chief strategy officer, Umberto Torrielli, to discuss how contextual intelligence, fuelled by first-party data, is the future.

In this episode Torrielli discusses:

- What the contextual targeting landscape currently looks like

- The role of contextual targeting in brand safety and brand suitability

- How contextual targeting should be viewed differently and how first-party data can enhance its capabilities in a cookieless world

- Going beyond text and using contextual targeting in video and audio

- How Silverbullet's 4D technology works and rethinking advertiser strategy around contextual targeting