In this latest episode of TraderTalk TV, ExchangeWire's Lindsay Rowntree is joined by David Reischer, product manager at Permutive, to discuss what a cookieless future means for ad tech when it comes to identity & privacy.
In this session, Reischer and Rowntree cover:
- Why identity & privacy must go hand-in-hand;
- The 3 types of cross domain identifiers (cookies, deterministic identifiers, and probabilistic identifiers/fingerprinting), and the privacy implications of each;
- What the ad tech landscape could look like by 2022; and
- The privacy learnings for the new open web.