In this latest episode of TraderTalk TV, ExchangeWire’s Lindsay Rowntree is joined by David Reischer, product manager at Permutive, to discuss what a cookieless future means for ad tech when it comes to identity & privacy.
In this session, Reischer and Rowntree cover:
– Why identity & privacy must go hand-in-hand;
– The 3 types of cross domain identifiers (cookies, deterministic identifiers, and probabilistic identifiers/fingerprinting), and the privacy implications of each;
– What the ad tech landscape could look like by 2022; and
– The privacy learnings for the new open web.


Permutive is a data management platform built for publishers. Permutive enables publishers to increase their data driven advertising revenue and make revenue diversification a reality, whilst keeping user privacy at the heart of its technology. Some …
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