Nano Interactive's Johann Hermann on Identity-Free Consumer Intent Targeting←Back to Index
In this latest episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane is joined by Johann Hermann, COO at Nano Interactive, to discuss solutions identity-free consumer intent targeting.
In this session, O’Kane and Hermann cover:
– a brief history of Nano: from search targeting to consumer intent targeting;
– why focus on live intent targeting over identity targeting
– how Nano Interactive’s Consumer Intent Score works; and
– how the Consumer Intent Score solution will help sustain the industry in a post-cookie world.
We use a combination of intent signals to give targeting prec…