Nano Interactive's Johann Hermann on Identity-Free Consumer Intent Targeting←Back to Index
by Grace Dillon on 25th Feb 2021 in TRADERTALK
In this latest episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane is joined by Johann Hermann, COO at Nano Interactive, to discuss solutions identity-free consumer intent targeting.
In this session, O’Kane and Hermann cover:
– a brief history of Nano: from search targeting to consumer intent targeting;
– why focus on live intent targeting over identity targeting
– how Nano Interactive's Consumer Intent Score works; and
– how the Consumer Intent Score solution will help sustain the industry in a post-cookie world.
Nano Interactive are leaders in targeting without the use of personal identifiers. Since launch Nano has delivered over 2000 campaigns for leading brands across mobile, video and display and continues to powerfully connect brands with relevant audien...
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