Global's Mungo Knott Discusses Realising the Programmatic Opportunity in DOOH←Back to Index
In this episode of TraderTalkTV, Mungo Knott, commercial platform and product director at Global, joins Ciaran O’Kane to discuss the programmatic opportunities offered by digital out-of-home (DOOH).
In this session, Knott and O’Kane cover:
- the current state of the DOOH space
- how programmatic differs in DOOH compared to in other ecosystems
- the buyer journeys for programmatic DOOH inventory
- the processes behind Global’s Digital Ad Exchange (DAX) service