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In this episode of TraderTalkTV, Mungo Knott, commercial platform and product director at Global, joins Ciaran O’Kane to discuss the programmatic opportunities offered by digital out-of-home (DOOH).

In this session, Knott and O’Kane cover:

  • the current state of the DOOH space
  • how programmatic differs in DOOH compared to in other ecosystems
  • the buyer journeys for programmatic DOOH inventory
  • the processes behind Global’s Digital Ad Exchange (DAX) service