MiQ's Ben Holmes on DOOH: Traditional Vs Programmatic←Back to Index
In this latest episode of TraderTalk TV, Ben Holmes, technical account manager at MiQ, joins ExchangeWire’s Lindsay Rowntree to discuss programmatic digital out-of-home (PDOOH) and MiQ’s approach to DOOH.
In this session, Holmes and Rowntree cover:
– MiQ’s marketing evolution
– what PDOOH is an how it differs from traditional OOH advertising
– MiQ’s approach to the planning, activation and measurement of DOOH campaigns
– the future of DOOH – the omnichannel and creative opportunities it presents.