by Grace Dillon on 19th Aug 2021 in TRADERTALK

In this latest episode of TraderTalk TV, Ben Holmes, technical account manager at MiQ, joins ExchangeWire’s Lindsay Rowntree to discuss programmatic digital out-of-home (PDOOH) and MiQ’s approach to DOOH.

In this session, Holmes and Rowntree cover:

- MiQ’s marketing evolution

- what PDOOH is an how it differs from traditional OOH advertising

- MiQ’s approach to the planning, activation and measurement of DOOH campaigns

- the future of DOOH - the omnichannel and creative opportunities it presents.

DOOHOOHProgrammaticTraderTalk TV