MiQ's Ben Holmes on DOOH: Traditional Vs Programmatic←Back to Index
In this latest episode of TraderTalk TV, Ben Holmes, technical account manager at MiQ, joins ExchangeWire’s Lindsay Rowntree to discuss programmatic digital out-of-home (PDOOH) and MiQ’s approach to DOOH.
In this session, Holmes and Rowntree cover:
- MiQ’s marketing evolution
- what PDOOH is an how it differs from traditional OOH advertising
- MiQ’s approach to the planning, activation and measurement of DOOH campaigns
- the future of DOOH - the omnichannel and creative opportunities it presents.