In this latest episode of TraderTalk TV, Ben Holmes, technical account manager at MiQ, joins ExchangeWire’s Lindsay Rowntree to discuss programmatic digital out-of-home (PDOOH) and MiQ’s approach to DOOH.

In this session, Holmes and Rowntree cover:

- MiQ’s marketing evolution

- what PDOOH is an how it differs from traditional OOH advertising

- MiQ’s approach to the planning, activation and measurement of DOOH campaigns

- the future of DOOH - the omnichannel and creative opportunities it presents.