In this episode of TraderTalk TV, Lori Goode, chief marketing officer at Index Exchange, joins Ciarán O'Kane to discuss the evolution of programmatic buying in CTV.

During the session, Goode outlines:

  • What OpenRTB does and why the current 2.5 protocol doesn't quite work for CTV
  • What OpenRTB 2.6 protocol will mean for CTV buyers and sellers
  • The importance of transparency in CTV buying