Index Exchange's Lori Goode on the Evolution of CTV Programmatic Buying←Back to Index
In this episode of TraderTalk TV, Lori Goode, chief marketing officer at Index Exchange, joins Ciarán O'Kane to discuss the evolution of programmatic buying in CTV.
During the session, Goode outlines:
- What OpenRTB does and why the current 2.5 protocol doesn't quite work for CTV
- What OpenRTB 2.6 protocol will mean for CTV buyers and sellers
- The importance of transparency in CTV buying
Index Exchange is a global advertising marketplace enabling media owners to grow revenue by helping marketers reach consumers on any screen, through any format. Headquartered in Toronto, Index has nearly 20 years of experience accelerating the ...
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