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Dr Neal Richter, Chief Scientist, The Rubicon Project, Explains Deal ID & the Open RTB Initiative
Dr Neal Richter, Chief Scientist at The Rubicon Project, breaks down the concept of Deal ID (a unique string token, [...]
#TraderTalkTV: Visual IQ's Adit Abhyankar Explains How Attribution is Moving From Analytics to Operations
In this week's #TraderTalkTV, Visual IQ's Adit Abhyankar explains how the conversation around attribution is moving from analytics to operations. [...]
#TraderTalkTV: SpotXchange's Alex Merwin Explains the Mechanics of the "Multi-Bid"
In this week's #TraderTalkTV, SpotXchange's Alex Merwin addresses the problems with lack of transparency in the ecosystem, the issues with [...]
#TraderTalkTV: Gurman Hundal, Media IQ Co-Founder, Discusses Ad Trading Strategy
In this edition of #TraderTalkTV, we invite Gurman Hundal, Media IQ Co-Founder, to discuss one of the company's typical ad [...]
#TraderTalkTV: Glow CEO Damian Routley Maps Out the Various Forms of Facebook Advertising
Glow CEO Damian Routley discusses how they help performance advertisers run and optimise campaigns on Facebook using their platform Glow [...]
#TraderTalkTV: Mark Zagorski, CEO of Exelate, Explains Real-Time Data Modelling
Sophisticated data modelling has become a requisite for most traders working in the data-driven ad space. Some are building [...]
TraderTalk TV: MediaMath's Greg Williams Gives An Overview Of Deal ID
In our second edition of TraderTalk TV we invite Greg Williams, Co-Founder and VP of Business Operations EMEA & APAC [...]
TraderTalk TV: Spider.io CEO Douglas de Jager Discusses the Issues Around Viewability
In true ad tech style, we are performing a pivot on one of our popular features. TraderTalk - now rebranded [...]
TraderTalk: Erik Siekman Discusses The State Of The Online Ad Market In Germany & Why Data-Driven Media Buying Will Have A Big Impact
The Ad Trader Confernece is nearly upoun us - and it is shaping upto be the biggest event yet in [...]
TraderTalk: Erik Siekman Discusses The State Of The Online Ad Market In Germany & Why Data-Driven Media Buying Will Have A Big Impact
The Ad Trader Confernece is nearly upoun us - and it is shaping upto be the biggest event yet in [...]
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