TraderTalk TV
Latest videos
![[no video found]](https://img.youtube.com/vi/JhZiQbPpoiA/hqdefault.jpg)
Pixels' Alex Powell on the TikTok-ification of the Open Web
In this episode of TraderTalk TV, Alex Powell, Co-Founder and CEO of Pixels, joins ExchangeWire's Lindsay Rowntree to discuss vertical [...]![[no video found]](https://img.youtube.com/vi/TKRBYkSGgfg/hqdefault.jpg)
AUDIENCES' Rob McLaughlin on the Importance of First-Party Data Activation
Ciaran O'Kane is joined at the legendary ExchangeWire whiteboard by Rob McLaughlin, founder and CEO of AUDIENCES, to discuss the [...]![[no video found]](https://img.youtube.com/vi/9t0I8xmfRiM/hqdefault.jpg)
Adform's Jochen Schlosser on the Future of Targeting
In our latest TraderTalk, Jochen Schlosser, CTO at Adform, joins Ciaran O'Kane at our famous whiteboard. The pair discuss the [...]![[no video found]](https://img.youtube.com/vi/lfo_35q5TAs/hqdefault.jpg)
MiQ’s Senior Product Manager on Using TV Intelligence to Address the Challenges of Fragmentation
In this Trader Talk TV, Ciarán O’Kane is joined by Michael Lampard Chisvo, Senior Product Manager, Advanced TV at MiQ. [...]![[no video found]](https://img.youtube.com/vi/4SqOLwxFpWM/hqdefault.jpg)
Kevel’s James Avery on Innovation and Customisation in Retail Media
James Avery, Founder and CEO of Kevel, joins ExchangeWire CSO Ciarán O’Kane to discuss innovation and customisation in the retail [...]![[no video found]](https://img.youtube.com/vi/HWhElT9R2yU/hqdefault.jpg)
OptiDigital's Magali Quentel-Reme on Dynamic Price Flooring
CEO and co-founder of OptiDigital, Magali Quentel-Reme, joins ExchangeWire CSO Ciarán O'Kane in front of the whiteboard to discuss dynamic [...]All shows
#TraderTalkTV: End-of-Year Review Part 1, a Reflection on 2014
What happened in 2014? Well, a lot. Mass consolidation in ad tech. The rise of Facebook in ad tech. In-housing. Agency [...]
How Publishers Can Leverage Real-Time Intent In Display
Jonathan Mendez, Yieldbot CEO, is a veteran of the search business. Having spent much of his career helping brands [...]
How Automation Reduces Friction And Boosts Effectiveness When Selling Guaranteed Inventory
In the light of Rubicon's latest acquisitions, this week's TraderTalk is a timely overview of automating premium inventory sales. [...]
#TraderTalkTV: Adap.tv Explains Programmatic TV Buying Execution
'Programmatic TV' is soon to become one of the buzz phrases of the ad tech industry, just as 'cross-screen', and [...]
#TraderTalkTV: OpenX's Jason Fairchild Explains How Various Demand Classes Can Be Merged Into One Auction
How do you merge all demand classes - particularly RTB and network demand - into one big huge auction? [...]
#TraderTalkTV: Equinix's Rory Murphy Discusses The Infrastructure Powering The Real Time Ad Ecosystem
We as an industry talk incessantly about "platforms" as if ad tech was tripping over open APIs - which is [...]
#TraderTalkTV: Project Sunblock CEO Duncan Trigg Explains How Bots Work
Did you know that a bot found last week in Germany was throwing off three billion in fake impressions, generating [...]
#TraderTalkTV: Mobile Retargeting... How It Works And Use Cases
Retargeting on desktop powered the first wave of RTB adoption. Now the next big target for the industry is [...]
#TraderTalkTV: Ghostery COO Emily Riley Explains How Brands Can Be More Efficient in Managing Third Party Vendors
In this week's episode of #TraderTalkTV we speak to Ghostery COO, Emily Riley, about how brands can be more efficient [...]
#TraderTalkTV: Quantcast's Rebecca Muir Explains Why the Industry Needs to Move Away from Last Click Attribution
Attribution is still a huge problem in this industry. Much, if not all, digital advertising buys are measured on [...]
Popular Tradertalks
Latest Posts
-
From Risk to Reward: Navigating Brand Safety in 2025 -
Digest: Google Pays $1.4bn in Texas Privacy Lawsuits Settlement; UK Creatives Urge Starmer to Reconsider AI Copyright Plans -
Digest: Ireland pushes for Big Tech to Vet Financial Ads; Warner Bros. Discovery Considers Split as Financial Loss Continues -
2025’s All In Census: Is the Ad Industry Trustworthy? 60% of Members Don’t Think So -
The Stack: A Big Week for Google
Follow ExchangeWire