TraderTalk TV

GumGum's Peter Wallace on the Power of Contextual Advertising

In our latest TraderTalk, GumGum's General Manager EMEA, Peter Wallace, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard. In this [...]

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Adform's Jochen Schlosser on the End of Xandr and the Future of the DSP

Adform's CTO, Jochen Schlosser, makes a welcome return to the legendary ExchangeWire whiteboard. Tune in as Jochen and Ciarán O'Kane [...]

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Digiseg's Andrew Furst on Audience Measurement

In this episode of TraderTalk TV, Ciaran O'Kane is joined in front of the fabled whiteboard by Andrew Furst, chief [...]

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Intent IQ's Dror Ben Yishai on Addressability in the Open Web

Intent IQ CTO Dror Ben Yishai joins Ciaran O'Kane at the famous ExchangeWire Trader Talk whiteboard. In this episode, Dror discusses [...]

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Experian's Sarah Robertson on the Power of Knowing Your Consumer

Experian's Sarah Robertson joins Ciarán O'Kane at the famous ExchangeWire whiteboard. In this episode, Sarah discusses data signals and how they [...]

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Nexta’s Jonas Allaoua on Integration, Optimisation and Attribution in Retail Media

In this TTTV, Ciarán O’Kane is joined at the whiteboard by Jonas Allaaoua, junior data scientist at Nexta, to discuss [...]

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All shows

Breakdown Of A DMP And What It Means For Advertisers
This edition of TraderTalkTV comes from Paris. We talk to Mathieu Roche, Managing Director, France & UK Weborama, about [...]
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How Publishers Can Execute Sell-Side Optimisation Strategies
TraderTalkTV comes from Paris this week. We speak to Adomik's Jean-Francois Bernard about the company's sell-side solution that helps [...]
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#TraderTalkTV: End-of-Year Review Part 2, Looking Forward to 2015
In the second part of our TraderTalkTV special, we invite Caspar Schlickum, Zuzanna Gierlinska and Gareth Davies to roll out [...]
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#TraderTalkTV: End-of-Year Review Part 1, a Reflection on 2014
What happened in 2014? Well, a lot. Mass consolidation in ad tech. The rise of Facebook in ad tech. In-housing. Agency [...]
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How Publishers Can Leverage Real-Time Intent In Display
Jonathan Mendez, Yieldbot CEO, is a veteran of the search business. Having spent much of his career helping brands [...]
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How Automation Reduces Friction And Boosts Effectiveness When Selling Guaranteed Inventory
In the light of Rubicon's latest acquisitions, this week's TraderTalk is a timely overview of automating premium inventory sales. [...]
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#TraderTalkTV: Adap.tv Explains Programmatic TV Buying Execution
'Programmatic TV' is soon to become one of the buzz phrases of the ad tech industry, just as 'cross-screen', and [...]
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#TraderTalkTV: OpenX's Jason Fairchild Explains How Various Demand Classes Can Be Merged Into One Auction
How do you merge all demand classes - particularly RTB and network demand - into one big huge auction? [...]
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#TraderTalkTV: Equinix's Rory Murphy Discusses The Infrastructure Powering The Real Time Ad Ecosystem
We as an industry talk incessantly about "platforms" as if ad tech was tripping over open APIs - which is [...]
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#TraderTalkTV: Project Sunblock CEO Duncan Trigg Explains How Bots Work
Did you know that a bot found last week in Germany was throwing off three billion in fake impressions, generating [...]
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