by Ronan Shields on 20th Apr 2015 in TRADERTALK

In this edition of TraderTalk TV, Gavin Sitrrat, StrikeAd, COO, explains how the emergence of data management platform (DMPs) is adds to the complexity of using cookies to address audiences on mobile devices.

Over the last 12-24 months DMPs have become a very important piece of technology. Although, there is a misconception that DMPs are a catch-all solution for the capture and management of data to execute ad campaigns across all channels, but the reality is a lot different.

In this session Stirrat discusses how StrikeAd works with the holding groups' trading desks and media agencies, advising them on how to use cookie-based data to execute media buys on mobile devices.

During this sessions Stirrat and Ciaran O’Kane, ExchangeWire, CEO, also discuss the prospect of increasing efficiencies in campaign execution through the consolidation of cookie-based desktop platforms and those holding mobile IDs to enable multi-channel campaigns.

Also, how likely are we to see an alternative cross-screen solution to the industry’s biggest media owners, such as Facebook, and Google?

Cross-ChannelDataDigital MarketingDisplayDMPMedia SpendMobileSaaSTraderTalk TVTrading Desk