TraderTalk TV
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GumGum's Peter Wallace on the Power of Contextual Advertising
In our latest TraderTalk, GumGum's General Manager EMEA, Peter Wallace, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard. In this [...]![[no video found]](https://img.youtube.com/vi/nPxot4DCO9k/hqdefault.jpg)
Adform's Jochen Schlosser on the End of Xandr and the Future of the DSP
Adform's CTO, Jochen Schlosser, makes a welcome return to the legendary ExchangeWire whiteboard. Tune in as Jochen and Ciarán O'Kane [...]![[no video found]](https://img.youtube.com/vi/lUISaBJ7dI4/hqdefault.jpg)
Digiseg's Andrew Furst on Audience Measurement
In this episode of TraderTalk TV, Ciaran O'Kane is joined in front of the fabled whiteboard by Andrew Furst, chief [...]![[no video found]](https://img.youtube.com/vi/waxyz_vIfcM/hqdefault.jpg)
Intent IQ's Dror Ben Yishai on Addressability in the Open Web
Intent IQ CTO Dror Ben Yishai joins Ciaran O'Kane at the famous ExchangeWire Trader Talk whiteboard. In this episode, Dror discusses [...]![[no video found]](https://img.youtube.com/vi/tAzpDlK6dDE/hqdefault.jpg)
Experian's Sarah Robertson on the Power of Knowing Your Consumer
Experian's Sarah Robertson joins Ciarán O'Kane at the famous ExchangeWire whiteboard. In this episode, Sarah discusses data signals and how they [...]![[no video found]](https://img.youtube.com/vi/Q8DreksH0A0/hqdefault.jpg)
Nexta’s Jonas Allaoua on Integration, Optimisation and Attribution in Retail Media
In this TTTV, Ciarán O’Kane is joined at the whiteboard by Jonas Allaaoua, junior data scientist at Nexta, to discuss [...]All shows
#TraderTalkTV: Mobile Retargeting... How It Works And Use Cases
Retargeting on desktop powered the first wave of RTB adoption. Now the next big target for the industry is [...]
#TraderTalkTV: Ghostery COO Emily Riley Explains How Brands Can Be More Efficient in Managing Third Party Vendors
In this week's episode of #TraderTalkTV we speak to Ghostery COO, Emily Riley, about how brands can be more efficient [...]
#TraderTalkTV: Quantcast's Rebecca Muir Explains Why the Industry Needs to Move Away from Last Click Attribution
Attribution is still a huge problem in this industry. Much, if not all, digital advertising buys are measured on [...]
Powerlinks's Mike Harty Explains How Publishers Can Monetise the Most Valuable Parts of the Page
Native. It is an ad tech misnomer if there was one. But the non-standard IAB unit is getting a lot [...]
#TraderTalkTV: Affectv Discusses The Concept Of Intelligent Prospecting
In this week's #TraderTalkTV we invited Affectv's Glen Calvert into the office to discuss the concept of "intelligent prospecting". Here [...]
#TraderTalkTV: How Search Data Can Empower Display Buys
In this week's #TraderTalkTV Dominic Joseph from Captify explains how the company's solution uses search intent signals to execute display [...]
Nexage's Todd Tran Explains How a New Breed of Mobile Publishers Are Dominating Mobile
Last year almost £1bn was spent on mobile advertising in the UK alone. Of which £500m was spent and [...]
Adtruth's James Collier Explains the Various Approaches to Cross-Device Targeting
As Neal Mohan says we are not in a mobile-first world anymore, it's a multi-device eco-system for advertisers. Too [...]
#TraderTalkTV: IPONWEB'S Shane Shevlin Breaks Down The Mechanics Of A DMP & Outlines Use Cases
2013 was the year of the "DMP" allegedly. There has been much written about the "DMP" and its importance [...]
#TraderTalkTV: Rob Webster Discusses The Evolution Of The Media Plan And How Third Parties Add Value Through Prospecting
In this week's #TraderTalkTV Crimtan's Rob Webster discusses the evolution of the media plan. In a deep dive into [...]
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