by Ciaran O'Kane on 28th Nov 2014 in TRADERTALK

Jonathan Mendez, Yieldbot CEO, is a veteran of the search business. Having spent much of his career helping brands optimise landing pages, Mendez is now applying that specific experience to display.

Here in a special New York edition of #TraderTalkTV, he talks through how Yieldbot helps publishers leverage real-time intent on their own sites to deliver highly targeted ads.

In a deep dive on the Yieldbot product, Mendez explains how the company's tech builds intelligence around user click streams that enable publishers to serve intent-based advertising.

Yieldbot sells keywords to buyers - and during this episode Mendez tells #TraderTalkTV that the company is helping publishers to tap into significant search budgets. Mendez also explains how the technology can help publishers in mobile.

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