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#TraderTalkTV : Alenty's Laurent Nicolas Explains Why Viewability Should Be the New Currency for Online Advertising
As ATS Paris quickly approaches, we're continuing our French focus for this week's #TraderTalkTV with Alenty co-founder and CEO, Laurent [...]
#TraderTalkTV : Stefan Vos, Director, Data & Analytics EU, ValueClick on the Benefits of MultivariateTargeting
In this week's #TraderTalkTV, Stefan Vos, Director, Data & Analytics EU at ValueClick breaks down multivariate targeting, particularly around behavioural [...]
#TraderTalkTV : Fabien Magalon, MD, La Place Media Breaks Down the Benefits of Publisher Partnership
This week's #TraderTalkTV takes us back to Paris with ATS Paris speaker Fabien Magalon, Managing Director at La Place Media, [...]
#TraderTalkTV : eXelate's Alain Sanjaume on Connecting Online & Mobile Data for Multiscreen Targeting
Straight from Paris, this week's #TraderTalkTV sees Alain Sanjaume, Senior European Consultant at eXelate and speaker at next month's ATS [...]
#TraderTalkTV: Weborama's Mathieu Roche Explains the Processes Underlying Effective Data Management
In this week's #TraderTalkTV, Weborama's Managing Director for the UK Mathieu Roche maps out how 1st and 3rd party data [...]
#TraderTalkTV: Grapeshot CEO John Snyder Explains How Contextual Optimisation Boosts Performance & Lowers CPA
In this week's #TraderTalkTV, Grapeshot CEO John Snyder explains the importance of keywords in the display purchasing process, instead of [...]
#TraderTalkTV: Laurent Gibb, VP of Media at myThings, Explains How Retargeting is Evolving
In this week's #TraderTalkTV, Laurent Gibb, VP of Media at myThings, a global personalised retargeting company breaks down how first-generation [...]
#TraderTalkTV: Datacratic CEO James Prudhomme Explains How Clients Can Use & Adapt RTB Kit, an Open Source Bidder
In this week's #TraderTalkTV, James Prudhomme, CEO of Datacratic, gives us an overview of RTB Kit, an open source bidder. [...]
#TraderTalkTV: Jonathan Beeston, Director, New Product Innovation, EMEA, Maps Out the Adobe Marketing Tech Stack
In this week's #TraderTalkTV, Adobe's Director of New Product Innovation for EMEA, Jonathan Beeston, breaks down where Adobe sits in the [...]
#TraderTalkTV: Darren Goldie, Managing Partner at Havas, Explains How The Agency Approaches Attribution
Attribution plays such a crucial part in the media planning process. But with no standard modelling procedure available, agencies [...]
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