by Ciaran O'Kane on 20th Dec 2013 in TRADERTALK

In this week's #TraderTalkTV, Donald Hamilton, UK Managing Director at Zodiak Advertising, discusses the problems for publishers around scaling data targeting. He suggests individual publishers will not be able to compete with big scaled offerings - and so should look at co-oping data. Will publishers in the UK look at a similar model to La Place and Audience Square? Here Hamilton goes into detail as to how this approach might work for digital publishers.

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