TraderTalk TV
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GumGum's Peter Wallace on the Power of Contextual Advertising
In our latest TraderTalk, GumGum's General Manager EMEA, Peter Wallace, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard. In this [...]![[no video found]](https://img.youtube.com/vi/nPxot4DCO9k/hqdefault.jpg)
Adform's Jochen Schlosser on the End of Xandr and the Future of the DSP
Adform's CTO, Jochen Schlosser, makes a welcome return to the legendary ExchangeWire whiteboard. Tune in as Jochen and Ciarán O'Kane [...]![[no video found]](https://img.youtube.com/vi/lUISaBJ7dI4/hqdefault.jpg)
Digiseg's Andrew Furst on Audience Measurement
In this episode of TraderTalk TV, Ciaran O'Kane is joined in front of the fabled whiteboard by Andrew Furst, chief [...]![[no video found]](https://img.youtube.com/vi/waxyz_vIfcM/hqdefault.jpg)
Intent IQ's Dror Ben Yishai on Addressability in the Open Web
Intent IQ CTO Dror Ben Yishai joins Ciaran O'Kane at the famous ExchangeWire Trader Talk whiteboard. In this episode, Dror discusses [...]![[no video found]](https://img.youtube.com/vi/tAzpDlK6dDE/hqdefault.jpg)
Experian's Sarah Robertson on the Power of Knowing Your Consumer
Experian's Sarah Robertson joins Ciarán O'Kane at the famous ExchangeWire whiteboard. In this episode, Sarah discusses data signals and how they [...]![[no video found]](https://img.youtube.com/vi/Q8DreksH0A0/hqdefault.jpg)
Nexta’s Jonas Allaoua on Integration, Optimisation and Attribution in Retail Media
In this TTTV, Ciarán O’Kane is joined at the whiteboard by Jonas Allaaoua, junior data scientist at Nexta, to discuss [...]All shows
TraderTalk TV: How A Marketer Can Build A Brand Trading Desk
This weeks's TraderTalk TV is essential viewing, especially if you are a progressive marketer. ExchangeWire discussed at length the [...]
TraderTalk TV: Medyanet's Dogus Yildirim Gives an Overview of the Turkish Data-Driven Ad Market
Medyanet is a massive European sales house based in Istanbul with O&O - as well as represented - interests across [...]
TraderTalk TV: MediaMath's Greg Williams Gives An Overview Of Deal ID
In our second edition of TraderTalk TV we invite Greg Williams, Co-Founder and VP of Business Operations EMEA & APAC [...]
TraderTalk TV: Spider.io CEO Douglas de Jager Discusses the Issues Around Viewability
In true ad tech style, we are performing a pivot on one of our popular features. TraderTalk - now rebranded [...]
TraderTalk: Switch Concepts Discuss Its Solution, Holistic Yield Management, Linking Users Across Multi-Devices And Concepts Around Linked Data
Switch Concepts is one of the more interesting companies currently operating in the European ad tech space. Switch Concepts, like [...]
TraderTalk: Neal Richter, Chief Scientist at the Rubicon Project, Discusses Scaling RTB, The DealID And Why Internal Auctions Are Truncating Liquidity For Sellers
We love a proper tech debate at ExchangeWire. On this edition of TraderTalk we speak to Neal Richter, Chief Scientist [...]
TraderTalk: The Rise Of Big Data In Digital Marketing
This is a special TraderTalk on the rise of Big Data in digital advertising. This session is co-hosted by Paul [...]
TraderTalk: Adform Discusses Its Buy-Side Strategy And Why A Customised Solution Is A Requisite For Scaling Across Europe
Adform is a buy-side/advertising ad serving platform headquartered in the Nordics, with a presence in all the major European markets. [...]
TraderTalk: Adnologies Discusses Its Buy-Side Stack And The Shift To Data-Driven Buying Across Europe
Adnologies is a German-based ad technology solution provider that has ambitious to offer a buy-side alternative to the Google stack [...]
Rubicon's Oliver Whitten Discusses The Growth of PMPs, The End-To-End Stack Quandary, As Well As European Sell-Side Trends
Oliver Whitten is the Commercial Director, EMEA at the Rubicon Project. Here Whitten discusses the growth of Private Market Places, which [...]
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