by John Still on 27th Aug 2025 in Video Interviews

This week John is joined by Andy Duke of Kinesso, who breaks with tradition and opts for Yorkshire Tea instead of coffee, a first for the show. Andy discusses AI, its impact on the creative industries, and how we need to bring some realism into the AI debate and weigh up the pros alongside the cons.

Throughout the conversation, Duke outlines:

• How generative AI is reshaping creativity and the media industry
• The positive applications of AI in marketing and educational contexts
• The limitations of AI and the importance of human input in creative processes
• How AI can be used responsibly to augment rather than replace human creativity

AICreativeMedia