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PubMatic's Adam McEnery Discusses Header Bidding Wrapper Solutions
In this episode of TraderTalk TV, ExchangeWire's CEO, Ciaran O'Kane speaks with Adam McEnery, solutions engineer at PubMatic, about header bidding wrapper solutions and the differences between client-side and server-side header bidding technology. McEnery discusses: - What a wrapper is and how [...]
Bidswitch's Barry Adams Discusses Top Industry Trends
In this special, voxpop edition of TraderTalk TV, Barry Adams, VP commercial development, BidSwitch, discusses the top industry trends, from the view of the platform's unique positioning in the digital supply chain. Adams discusses: - The programmatic trends seen within the BidSwitch [...]
ATS London 2017: How Identification Builds Economic Sustainability in Digital Advertising
At ATS London this year, ExchangeWire CEO, Ciaran O'Kane, hosted a panel discussion between industry experts, discussing what the future of the ID could look like. Watch panellists Marco Bertozzi, VP of sales, Spotify; Jordan Mitchell, founder and CEO, DigiTrust; James Collier, [...]
IPONWEB's Nathan Woodman Discusses Supply Path Optimisation
In this special voxpop edition of TraderTalk TV, Nathan Woodman, SVP strategic development, IPONWEB, talks through the hot topic of supply path optimisation. In this episode, Woodman discusses: - What supply path optimisation (SPO) is - How SPO works for advertisers - How SPO [...]
PulsePoint's Gareth Shaw Discusses Programmatic Technology in the Health Sector
In this episode of TraderTalk TV, ExchangeWire CEO, Ciaran O'Kane speaks with Gareth Shaw, general manager EMEA, Pulsepoint about programmatic technology in the healthcare industry. In this episode Shaw discusses: - How programmatic technology can be applied in such a heavily regulated [...]
ATS London 2017: The Advertiser Strikes Back - Keynote from Dr Boris Mouzykantskii, IPONWEB
At ATS London this year, Dr Boris Mouzykantskii, founder, chief executive officer and chief scientist, IPONWEB delivers his annual keynote speech on how technology can help the advertiser get more from digital advertising, entitled "The Advertiser Strikes Back." Dr Mouzykantskii, a [...]
PulsePoint's Gareth Shaw Discusses Digital Advertising in the Healthcare Industry
In this voxpop edition of TraderTalk TV, Gareth Shaw, general manager EMEA at PulsePoint, video sponsors of ATS London 2017, discusses why the company is developing its programmatic solution and evolving into the burgeoning healthcare industry. In this episode Shaw explains: - [...]
ATS London 2017: How the Ad Industry Can Get Started in AI
At ATS London 2017, Tod Loofbourrow, CEO, ViralGains delivered a keynote speech about how the ad industry can get started in artificial intelligence. The high-octane keynote, telling advertisers what to look out for and the right questions to be asking vendors [...]
PulsePoint's Michelle Raubenheimer Discusses Advertiser Trends in Video
In this voxpop edition of TraderTalk TV, Michelle Raubenheimer, director of business development at PulsePoint, video sponsors of ATS London 2017, discusses the trends in video advertising across the advertising ecosystem. In this episode, Raubenheimer discusses: - Trends in the video space [...]
PubMatic Founder & Chairman Amar Goel Discusses Auction Dynamics (Part 2)
In this second of a two-part TraderTalk TV feature, ExchangeWire’s head of content, Lindsay Rowntree, speaks with Amar Goel about auction dynamics and the difference nuances of first-price versus second-price auctions.
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