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LoopMe's Alberico de Nardis Unpacks APAC's Transformation Trends & Shifting Consumer Mindsets

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by Mariam Ahmad on 27th Sep 2023 in VoxPops

"If we look at Southeast Asia alone there are over 1,200 languages, in Europe there are 200-250. If we're not speaking to everyone individually, we're just bucketing entire regions together."

In our latest VoxPop, Alberico de Nardis, LoopMe's head of SEA & ANZ, sat down with ExchangeWire's COO, Lindsay Rowntree, to unpack key ad trends in APAC, focusing on AI's transformative impact, shifting consumer attitudes, and rising sustainability efforts.

de Nardis focuses on:

  • AI's exponential growth in the APAC market

  • Opportunities with mobile gaming in APAC

  • Audience transformation and the importance of diversifying strategies

  • LoopMe's sustainability drive

To hear Alberico de Nardis, and other experts, speak at ATS Singapore, secure one of the remaining tickets.