Olha Paramonova on First-Party Data and How Brands Can Maximise Data Management Strategies←Back to VoxPops
by VoxPopson 24th May 2023 in
Olha Paramonova, VP, AdTech at Sigma Software Group, joins ExchangeWire's head of content John Still to discuss the growing prevalence of first-party data, how brands can make the most of data management strategies, what's in store for ATS London 2023.
During this Voxpop, Olha and John discuss:
- How publishers are adapting to the deprecation of third-party cookies deprecate.
- How the need for user privacy can be balanced with the need for effective targeting in digital advertising.
- What a mutually beneficial relationship between brands and publishers looks like.
- What Olha is looking forward to at this year's ATS London.
Hear more from Olha at this year's ATS London, taking place on the 13th & 14th June at Central Hall, Westminster. Final tickets available now.