by Mathew Broughton on 17th Sep 2025 in VoxPops

In this episode of A Coffee With, Cameron Armstrong, Addressable Director, VCCP, joins ExchangeWire's John Still over a flat white to discuss how to fix the advertising ecosystem to focus more on effectiveness over vanity metrics.

• Why the advertising value exchange is "broken" and the race to the bottom
• The value of examining effectiveness alongside efficiency
• Calculating the value of an individual impression

Ad TechAgencyCreativeProgrammatic