Richard Ottoy joins Picnic as VP of Sales to scale Inventory Intelligence across the UK and Europe
by on 25th Jun 2025 in News
Picnic has appointed Richard Ottoy as Vice President of Sales, as the company accelerates its mission to redefine how advertisers understand and curate high-quality inventory using the PIQ Platform.
Ottoy brings nearly a decade of commercial leadership experience in the programmatic space, with a track record of driving rapid revenue growth and expanding international operations. Most recently, he served as UK Country Manager at TripleLift, and before that, as General Manager, EMEA at Sharethrough, where he grew regional revenue by 300% in his first year and played a key role on the global executive team.
His career also includes senior roles at OpenX, where he led business development across EMEA, and an advisory position at FirstPartyStudio, highlighting his deep expertise in programmatic infrastructure, publisher supply and demand strategy.
Now leading Picnic’s sales organisation, Ottoy will focus on bringing PIQ, the industry’s first independent Inventory Intelligence platform, to more brands and agencies looking to define and apply their own standards of inventory quality, from Ad Experience to Risk Profile.
Commenting on his new role, Ottoy said:"From my very first conversations with the team at Picnic, it was clear this is a company with real momentum and a sharp vision for where the market is heading. PIQ is a smart and timely product, one that gives marketers and platforms a more intelligent way to define and act on quality. I’m excited to help scale that mission across the UK and Europe."
Matthew Goldhill, founder and CEO at Picnic, added: "We’re thrilled to welcome Richard at such a pivotal time. His experience scaling commercial teams and launching new propositions across EMEA makes him an ideal fit to lead sales as we expand our footprint and continue to evolve our platform."
Richard is based in London and is already in post.
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