In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Chloe Singleton, performance director at social and content agency eight&four for a conversation about attention through the lens of paid social.

Chloe expands on:

• What has caused the widespread adoption of attention metrics over the past few years
• How attention is reshaping the advertising ecosystem
• The main benefits for advertisers using attention as a metric for paid social
• Some of the challenges advertisers are facing when it comes to attention in paid social
• How attention within the paid social landscape might develop in the coming years

Chloe will be at ATS London next month on 9th September, on the panel discussing Redefining Attention Through Innovation and Metrics. You're still on time to buy a ticket if you want to catch the discussion, as well as many others covering the biggest topics in ad tech at the moment.