Overwolf Ads Launches Gamer Grid
by on 27th Apr 2026 in News
Overwolf Ads, the world-leading ad tech gaming platform reaching over 113 million monthly gamers across hundreds of the world’s biggest titles, today (27th April, 2026) announced the launch of Gamer Grid, a first-of-its-kind audience data product built from deterministic PC gameplay behaviour, hardware signals and content consumption. Gamer Grid enables advertisers to reach high-value consumers with precision and scale, both within Overwolf Ads’ premium inventory and across the broader programmatic ecosystem.
With the launch of Gamer Grid, Overwolf Ads is addressing a consistent gap in gaming advertising which is the inability to differentiate high-value, high-engagement PC gamers from casual entertainment users at scale. Gamer Grid segments are continuously refreshed to capture recency and frequency signals, meaning advertisers are buying live behavioural data and not static profiles that have aged out of relevance. The product is particularly suited for brands seeking to time campaigns around key gaming moments including game launches, DLC releases, and hardware refresh cycles as well as endemic and adjacent categories including gaming peripherals, energy drinks, snacks, and food delivery. It is accessible to advertisers via Direct, PMP, and PG buying methods.
Gamer Grid includes audience segments across:
- Title and Genre-based players (FPS, RPG, Strategy, MMO) defined by actual game installs and play time
- High-value players identified through games purchased, hardware and peripheral value
- GPU,CPU and peripheral brand audiences built from hardware signals
- High-session, high-engagement players identified through in-game duration and frequency
- Demographic, purchase behaviour, and lifestyle overlays through partnerships with third-party data providers, covering categories including QSR, auto, finance, sports interest, and more
To understand the opportunity in practice, consider a food delivery brand looking to increase orders during peak gaming hours. Using Gamer Grid, the brand identifies consumers during playtime whose behavioural patterns such as late-night sessions, long uninterrupted play time, or high gaming frequency signal a strong likelihood to order in. Rather than broadly targeting gamers the campaign reaches the specific players who are most likely to be hungry and unwilling to step away from the screen. Creatives can be tailored to that moment: a quick meal between matches, delivered before the next round starts. That’s the difference between targeting the broader gaming audience and reaching a gamer at exactly the right moment who is more likely to respond.
Gamer Grid is a complementary product to Scalibur, Overwolf Ads’ recently launched programmatic offering that identifies and reaches gamers outside Overwolf’s platform as they consume content across major publisher sites on the open web. Where Scalibur expands the reach of Overwolf’s advertising infrastructure, Gamer Grid sharpens the precision, giving advertisers both the audience intelligence and the distribution to act on it.
"For years, gaming enthusiasts have been lumped together regardless of what they actually play or how deeply they're engaged. Gamer Grid changes that by building from what happens inside the gaming PC including what game they play, how long they stay, and what hardware they're running. That's a fundamentally different signal, and it's one that only Gamer Grid can provide at this scale. For advertisers, it means the difference between reaching someone who once clicked on a gaming website and reaching someone who played 40 hours last week," commented Uri Marchand, Overwolf CEO and co-founder.
Gamer Grid is available in the US, Canada, UK, Germany, France, Italy, Spain, and Netherlands. For more information on Gamer Grid, visit www.overwolf.com/ads.
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