In today’s Digest, we cover the agreement between Publicis and TTD; Visa integrating payments into ChatGPT for AI commerce and the Advertising Association unveiling a new global identity...

Publicis and TTD settle dispute

Publicis and The Trade Desk have settled their dispute, closing a months-long row that exposed deeper tensions around fees, audits and control in programmatic buying. Publicis had previously removed TTD from its recommended DSP list after claiming an audit uncovered fee stacking that breached contract terms, prompting it to tell clients to pause spend. Now, both sides say they have resolved their differences and will work together again, with Publicis once more able to recommend TTD alongside other partners.

Visa enables ChatGPT agent payments 

Visa has integrated its payment network with ChatGPT, allowing users to link their Visa cards and enable AI agents to complete purchases on their behalf. The move is designed to support a future in which AI assistants can not only recommend products and services but also handle transactions directly, from everyday shopping to travel bookings, with any merchant that accepts Visa.

The partnership expands on earlier efforts by OpenAI to bring commerce into ChatGPT. Visa’s approach aims to simplify AI-powered shopping by embedding payments directly into the chatbot, making it easier for consumers to authorise purchases and for merchants to accept transactions initiated by AI agents.

Advertising Association unveils global identity

The Advertising Association has launched a new international brand campaign, named  ‘UK Advertising. Where Creativity Works’, as part of efforts to strengthen the global profile of the UK advertising industry. Developed by VCCP alongside Girl&Bear and Bernadette, the campaign debuted across the immersive screens of Outernet London, marking the first time a UK business sector has used the venue’s exhibition space in this way. The launch coincides with the Association’s centenary and follows a record £19.4bn contribution from UK advertising exports in 2025.

Featuring a visual identity built around modular graphic tiles representing the sector’s diverse talent and creative disciplines, the campaign will make its international debut at the Cannes Lions International Festival of Creativity later this month. The association will lead a government-backed trade mission to the event, bringing together agencies, media owners, production companies, and technology firms to drive international investment and commercial growth.