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The Wires 2026: All the Winners

The results are in! So who walked away from The Wires 2026 with one of ad tech's most prestigious awards?

One of the most anticipated events in the industry calendar, the Wires Awards returned in style to celebrate the very best in ad tech and media.

The awards honour the people and companies whose work over the past year has pushed the industry forward and set new standards.

Our expert judges had the tough job of choosing from an exceptional field of entries. Last night, in front of a sold-out crowd at One Marylebone, we finally revealed who came out on top.

Congratulations to everyone who took home a coveted trophy or a commendation. A huge thank you also goes to our judges, the venue staff and the entertainers for making the night so special once again.

So, let's see whose trophy shelf has some added sparkle this morning...

The Winners

Grand Prix

Comcast Advertising, Harbor Nissan & Clarivoy

Ad Tech Personality of the Year

Connor Tuttle, WPP Media

Ad Tech Rising Star

Tom Barbour, Vistar Media

Best Ad Ops Team

Telegraph Media Group

Best Client Services Team

The Telegraph

Best Use of CTV Technology

Comcast Advertising, Harbor Nissan & Clarivoy

Best Commerce Media Campaign

MiQ, Arena Media & Dr. Martens

Best Digital Campaign

GumGum Inc, Aldi and Starcom

Best Marketing Technology Solution

Clinch

Best New Product or Service: Buy Side

Chalice

Highly commended: Azerion &  Differentology

Best New Product or Service: Sell Side

ArcSpan - ArcSpan AMS

Best Omnichannel Strategy

MiQ, dentsu X, The Gym Group

Best Omnichannel Strategy

Teads, Nestlé & OpenMind

Best Partnership

Hubvertising, Digiseg, Farmec & Mad About Digital

Best Regional Campaign - AMERICAS

Horizon Media, Bob's Discount Furniture & Intent IQ

Best Regional Campaign - EMEA

Rakuten Viber, Havas Media Greece & JDE Peet’s (L’OR brand)

Best Social Campaign

Incubeta & Superdrug

Best Sustainable Advertising Solution

DanAds & Tripadvisor

Best Use of AI

Standard Chartered Bank (Hong Kong) Limited, dentsu Hong Kong, Accenture Song & Adzymic

Highly commended: Perion, ADEME (Agence de la Transition Ecologique), Dentsu & IAS

Best Use of CTV Technology

Comcast Advertising, Harbor Nissan & Clarivoy

Highly commended: Blis & Arena Media UK
Highly commended:  GumGum Inc, Archer & Ignited

Best Use of Data

VML Marketplaces & Colgate Italy

Best Use of Data & Creativity

Captify (part of Verve), McCann Media, Network Rail & Samaritans

Best Use of Digital Out-Of-Home Technology

Displayce, JCDecaux UK, VIOOH, OmniGOV @ MG OMD, DESNZ & Dept for Transport

Best Use of Measurement

Blis & Arena Media UK

Best Video Campaign

The Telegraph, MediaHub, IPG Mediabrands & Celebrity Cruises