Latest Stories

• 79% of UK Auto Intenders Open to Switching Brands, Teads Reports

  12 months ago News

  

  Teads, the global media platform, has revealed the UK findings of the company’s latest global report, "Shifting Gears: Understanding the New Dynamics of Auto Buying Worldwide." Based on research conducted across 17 markets, the latest findings shed light on the [...]

• MadTech Podcast Special: How will the UK Election Impact Ad Tech? 

  12 months ago Podcast

  

  In this podcast special, ExchangeWire’s CEO Rachel Smith is joined by Stuart Macnaughtan, head of public affairs and sustainability at ISBA, and Chris Walker, head of policy and government affairs for the Advertising Association.  With the UK elections coming up in [...]

• ATS Singapore - The Countdown is On

  12 months ago News

  

  We’re counting down to ATS Singapore on July 3rd. Here’s some of the highlights to expect from our annual APAC extravaganza. ATS Singapore is back for 2024, and as usual we’ve got a jam-packed agenda cutting to the heart of the [...]

• Opti Digital: Liderazgo y expansión en el mercado Español de Ad Tech

  12 months ago News

  

  Opti Digital, la ad tech Europea fundada en 2018, continúa su expansión en los mercados americano y europeo y sigue su consolidación como referente en la industria publicitaria digital española, gracias a su tecnología propia de inteligencia artificial. Opti Digital alcanza [...]

• Disney+ Reducing CPMs By Up To 15%; Channel 4 Streaming Audience Growing Faster than Netflix and Amazon Prime

  12 months ago News

  

  On today’s news digest: Disney+ Reducing CPMs By Up To 15%; Channel 4 Streaming Audience Growing Faster than Netflix and Amazon Prime; Microsoft In Breach of EU Antitrust Regulation  With many advertisers requesting lowered rates for upfront market ad deals with [...]

• MGID Partners with Memorable to Enable AI-Driven Predictive Performance Analysis

  12 months ago News

  

  MGID, the global advertising platform, has today (June 25th, 2024) launched an innovative pre-flight campaign assessment solution, developed in collaboration with strategic partner Memorable — the leading driver of smart creative analysis. Hosted by MGID’s fast-growing platform, the new Performance Prediction [...]

• Viant Expands Carbon Measurement Capabilities with Cedara

  12 months ago News

  

  Viant Technology Inc., a leading advertising technology company, today (June 25th, 2025) announced a strategic integration with the Carbon Intelligence Platform Cedara.  This partnership aims to provide comprehensive carbon measurement capabilities for advertisers as well as for Viant’s own corporate emissions. [...]

• Need to Know: The Defining Measures of Attention 

  12 months ago News

  

  In our highly saturated digital world, catching and keeping consumer attention is key. We explore the benefits of measuring attention, the tech leading advancements around the metric, and what we can expect moving forward.   Attention has been front and centre of [...]

• Mantis Announces Fiona Salmon as New Managing Director

  12 months ago News

  

  Mantis, a leading brand safety and contextual advertising solutions provider for publishers, advertisers, and agencies, has announced Fiona Salmon as its new managing director. Starting her role on the 17th of June, Fiona will take responsibility for accelerating growth across [...]

• NumberEight & Frequency Partner to Deliver Audio Ads Using AI Behavioural Intelligence

  12 months ago News

  

  NumberEight, a trailblazer in ID-less data for advertising, and Frequency, the leader in workflow automation and ad management for audio, have partnered to enable advertisers to deliver creative based on live moments and behavioural cohorts.  Using NumberEight’s AI-powered Behavioural Intelligence with [...]