Latest Stories

• Reworld Media & Pubstack Announce a Strategic Partnership for the Optimisation of the Group's Advertising Stack

  1 year ago News

  

  Reworld Media, France's leading thematic media platform, and Pubstack, a specialist in Ad Management, announce the signing of an extended partnership agreement over a period of two years. Pubstack's no-code Ad Management platform is optimising the group's advertising stack and [...]

• The Rise of the Curation House

  1 year ago News

  

  Scott Messer, founder of Messer Media, delves into the pivotal role of Curation Houses in digital advertising, explaining how curation can help bridge the gap between publishers and advertisers with quality-driven inventory in a post-cookie world. The Importance of Curation First, let's [...]

• Walmart To Buy TV Maker Vizio for $2.3bn; TikTok Under European Commission Investigation; Greenwashing Legal Cases On The Rise 

  1 year ago News

  

  On today’s ExchangeWire digest: Walmart To Buy TV Maker Vizio for $2.3bn; TikTok Under European Commission Investigation; Legal Cases Over Greenwashing On The Rise  Retail giant Walmart is set to buy TV maker Vizio for $2.3bn (£1.8bn) in a move to [...]

• RAAS LAB Bolsters AI-Led Contextual & Creative Optimisation Capabilities with CTO & Chief Architect Appointments

  1 year ago News

  

  RAAS LAB, the platform that delivers hyper-relevant targeting and creative for stronger cookieless advertising, today (February 20th, 2024) announces two key appointments, Paul Blackledge as chief technology officer (CTO) and Clay Lenhart as chief architect.  With these hires, RAAS LAB will [...]

• Breakthrough Media Product for Brands: Data-Driven and Built for Purpose

  1 year ago News

  

  EssenceMediacom's Aarti Bharadwaj, SVP, product integration, APAC, and Chinmay Kelkar, head of transformation & regional client business director, APAC, on mastering the intricate balance between efficiency and innovation within the realm of advertising and media strategy. Data-driven decision-making is perhaps the [...]

• Apple to Face £427m Fine over Spotify Antitrust Complaint; Paramount & Comcast Discussing Streaming Merger; Big Tech Agree to New AI Pact 

  1 year ago News

  

  On today’s ExchangeWire digest: Apple to Face £427m Fine over Spotify Antitrust Complaint; Paramount & Comcast Discussing Streaming Merger; Big Tech Agree to New AI Pact  Apple will reportedly be hit with a €500m (£427m) fine from the EU over Spotify’s [...]

• Adform Bolsters UK Operations with Two Significant Manchester Appointments

  1 year ago News

  

  Adform, the most powerful and safe media buying platform built for the game changers, today (February 19th, 2024) announces the strategic appointments of Gary Humphreys and Martin Roberts as sales directors. The move marks a giant leap in Adform’s mission [...]

• OpenAI Launches Video Creation Tool Sora; £3bn Legal Action Case Against Meta; Over Half of Modern Gamers Look for Games Popular on Socials  

  1 year ago News

  

  On today’s ExchangeWire digest: OpenAI Launches Video Creation Tool Sora; £3bn Legal Action Case Against Meta; Over Half of Modern Gamers Look for Games Popular on Socials   Following its enormous success with ChatGPT, OpenAI has launched Sora, a new video creation [...]

• IAB Europe Releases Annual State of Readiness Report into Sustainability in Digital Advertising  

  1 year ago News

  

  IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, has announced the results of its latest annual ‘State of Readiness - Sustainability in Digital Advertising’ Report for 2024.  The main findings highlighted that the vast majority [...]

• Planet Sport's George Odysseos on X-WWE, Google AI, and UK streaming

  1 year ago Podcast

  

  In this episode of The MadTech Podcast, George Odysseos, CCO at Planet Sport, joins ExchangeWire's Anne-Marie Sheedy and Mat Broughton to discuss the biggest news in the media, marketing, and commerce industries. On today's episode, X's exclusive deal with WWE, [...]