Latest Stories

• Fifty-five works with Bayer to take creative analytics to a new level

  1 year ago News

  

  Traditional analytics methodologies of evaluating campaigns are fast becoming obsolete. The human eye - scanning Excel sheets that rank best and worst performers - is being replaced by AI tools that enable a new world of dynamic testing or modelling. [...]

• Meta’s ad-free service targeted in EU complaints; US judge blocks TikTok ban in Montana; Advertisers unlikely to return to X 

  1 year ago News

  

  In today’s ExchangeWire digest: Meta’s ad-free service targeted in EU complaints; US judge blocks TikTok ban in Montana; Advertisers unlikely to return to X… Meta’s ad-free service targeted in EU complaints  Meta’s advertising-free subscription service for Facebook and Instagram, currently being rolled [...]

• The Digital Audio Industry Is Transforming and It’s Time Brands Tuned In

  1 year ago News

  

  Audio is a powerful medium, and advancements in technology, alongside a deep understanding of your audience are key to standing out from the crowd. We hear from Christian Facey, CEO & Co-Founder, Audiomob, on how brands can capitalise on the [...]

• LightBoxTV & Captify Integrate to Bring Search Intelligence to CTV Media Planning and Buying

  1 year ago News

  

  London, November 30th, 2023: LightBoxTV, a pioneering Connected TV (CTV) planning tool, today announced its latest integration with Captify, the leading Search Intelligence Platform for the open web, to enable media buyers to more effectively plan and manage CTV campaigns [...]

• TV industry’s worst advertising downturn in 15 years; Backlash over fake AI writers & speakers; ASA releases guidance for green claims in ads 

  1 year ago News

  

  This week: TV industry’s worst advertising downturn in 15 years; Backlash over fake AI writers & speakers; ASA releases guidance for green claims in ads…  Last Friday we saw consumers spend a record USD $9.8bn (£7.7) on Black Friday, while contrastingly, [...]

• Mastercard's Snigdha Nandan on United Airlines, Black Friday, and Google

  1 year ago Podcast

  

  On this week's episode of the MadTech Podcast, Snigdha Nandan, director digital and social marketing APAC, Mastercard, joins ExchangeWire's research lead Mat Broughton and COO Lindsay Rowntree to discuss United Airlines' mulling targeted ads, record Black Friday online spend, and [...]

• Equativ & Greenbids Partner to Reshape the Sustainable Programmatic Future

  1 year ago News

  

  Equativ, the global leading independent ad platform, has announced its innovative new collaboration with Greenbids: an advanced optimisation engine that powers sustainable ad operations using artificial intelligence (AI). The partnership is a major step in Equativ’s dual mission to both boost [...]

• Hivestack Launches Hivestack Curate, a New Industry Platform for Curated Deals in  DOOH

  1 year ago News

  

  Hivestack, the world’s leading, independent programmatic digital out-of-home (DOOH) ad tech company have announced the launch of Hivestack Curate, a new DOOH marketplace that enables buyers to customise their inventory sourcing and build strategic, curated deals based on their specific [...]

• La empresa de tecnología de publicidad en vídeo en línea AdPlayer.Pro informa los resultados del tercer trimestre de 2023

  1 year ago News

  

  AdPlayer.Pro, el proveedor internacional de soluciones tecnológicas de publicidad en vídeo outstream, ha anunciado los resultados del tercer trimestre de 2023 de la empresa. Según el anuncio, lo más destacado de julio a septiembre de 2023 fue la transición en la [...]

• AdPlayer.Pro Online Video Ad Tech Company Reports Q3 2023 Results

  1 year ago News

  

  AdPlayer.Pro, an international provider of outstream video ad tech solutions, has announced the company’s Q3 2023 results. According to the announcement, a major highlight from July to September 2023 was the transition in the company's leadership. Namely, Ms. Natalie Romankina, former [...]