Latest Stories

• 93% of 18-24 Year Olds Engage with Sport on Socials; X Strikes Deal with WWE; Google Joins Meta’s Efforts to Detect AI Content 

  1 year ago News

  

  On today’s ExchangeWire digest: 93% of 18-24 Year Olds Engage with Sport on Socials; X Strikes Deal with WWE; Google Joins Meta’s Efforts to Detect AI Generated Content  With the Super Bowl having just taken place and major sporting events on [...]

• Consumer Goods & Retail Expert Jean Louis Delamarre Joins Zeotap as Senior Advisor & Shareholder

  1 year ago News

  

  Zeotap, the enterprise customer data solutions provider, is proud to announce a significant addition to its panel of strategic advisors and shareholders. Jean Louis Delamarre, an acclaimed leader in the world of retail and brand building, joins Zeotap to lend [...]

• Dexerto's Jonathan Kitchen on Taylor Swift's Music Leaving TikTok, Social Media Trends, and Amazon's New Ad Deal

  1 year ago Podcast

  

  ExchangeWire’s Mariam Ahmad and Lindsay Rowntree are joined by Jonathan Kitchen, Head of Sales, EMEA at Dexerto, to discuss the biggest news in the ad tech world. What Removing Taylor Swift, Drake And More Means For TikTok—And Users (Forbes) Who needs who [...]

• Super Bowl LVIII - Sports Media in the Streaming TV Era

  1 year ago News

  

  On Sunday, NFL’s Super Bowl LVIII will be broadcast to a global audience likely to top 100 million. For decades, the annual contest has transcended sporting competition to become a highlight in the entertainment and media calendars.  Acts featured in the [...]

• New UK & US Streaming Platforms to Launch; Google’s Cookieless Roadblock; IAB’s Privacy Sandbox Analysis 

  1 year ago News

  

  This week on The Stack: New UK & US Streaming Platforms to Launch; Google’s Cookieless Roadblock; IAB’s Privacy Sandbox Analysis  It has been another eventful week in the streaming landscape, with the announcement of two new streaming platforms. Freely, a subscription-free [...]

• From X to Next: Unveiling the New Destinations of Advertising Dollars

  1 year ago News

  

  Is this the beginning of the end for big ad spend on Musk’s X? “Go f*** yourself.” Advertisers everywhere will clearly remember Musk’s brusque, profanity-laced response to the news that advertisers are leaving X, marking the beginning of a period of [...]

• Nexxen & TCL FFALCON Expand Partnership, Bringing Native Display Inventory to Advertisers

  1 year ago News

  

  Nexxen, a global, unified advertising technology platform with deep expertise in video and connected TV (“CTV”), today (February 8th, 2024) announced the expansion of its strategic partnership with TCL FFALCON (“TCL”), a global leading internet and AI×IoT service platform.  This expansion [...]

• Disney, Fox & Warner Bros to Launch Joint Sports Streaming Service; IAB Releases Analysis of Privacy Sandbox for Public Comment; Subscriptions & Audio To Drive Biggest Growth for Publishers 

  1 year ago News

  

  On today’s ExchangeWire digest: Disney, Fox & Warner Bros to Launch Joint Sports Streaming Service; IAB Releases Analysis of Privacy Sandbox for Public Comment; Subscriptions & Audio To Drive Biggest Growth for Publishers  Get your popcorn ready for the streaming wars [...]

• Clinch's Flight Control Extends Advertising Reach & Personalisation Across Audio Channels

  1 year ago News

  

  Clinch, the leader in dynamic ad serving and personalisation, announced today (February 8th, 2024) the ability to extend its award-winning workflow automation and omnichannel creative personalisation capabilities to audio channels. This development empowers advertisers to seamlessly serve campaigns across multiple [...]

• Teads Strikes Exclusive International Partnership with VIDAA USA for Hisense CTV Native Display Inventory

  1 year ago News

  

  Teads, the global media platform, has announced an exclusive international partnership with VIDAA USA, the Smart TV operating system company powering Hisense Smart TVs globally, to extend advertiser reach with CTV native display inventory on its smart TV OS. Now [...]