Latest Stories

• ATS Tokyo: Adele Wieser on Japan’s programmatic landscape & the cookieless future 

  1 year ago News

  

  The cookieless future looms large on the ad tech horizon. Ahead of her appearance at ATS Tokyo, we sat down with Adele Wieser, regional managing director APAC, Index Exchange, to discuss the industry’s readiness for the upcoming changes, and what [...]

• Channel 4 considers tapping into emergency credit facility; Backlash over fake AI writers & speakers; Amazon launches AI chatbot Q 

  1 year ago News

  

  In today’s ExchangeWire digest: Channel 4 considers tapping into emergency credit facility; Backlash over fake AI writers & speakers; Amazon launches AI chatbot Q…  Channel 4 considers tapping into emergency credit facility  Channel 4’s chief executive, Alex Mahon, has said that the [...]

• Zitcha & Broadsign Partner to Drive Global In-Store Retail Media Market    

  1 year ago News

  

  Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book [...]

• Criteo's Barry Adams on traffic shaping, sustainability and the programmatic ecosystem

  1 year ago Podcast

  

  In our latest MadTech Podcast Special, Barry Adams, EVP AdTech Services, Criteo and GM BidSwitch joins ExchangeWire head of content, John Still, to discuss BidSwitch's work, the importance of a sustainable approach and the current state of the programmatic ecosystem [...]

• ASA publishes guidance for green claims in advertising; Microsoft to invest £2.5bn in UK’s AI infrastructure 

  1 year ago News

  

  In today’s ExchangeWire digest: ASA publishes guidance for green claims in advertising; Microsoft to invest £2.5bn in UK’s AI infrastructure; Google update to mark-up profile page and discussion forum structured data in search results…  ASA publishes guidance for green claims in [...]

• WEMASS Reaches 100% of Targetable Audiences with Permutive

  1 year ago News

  

  The Spanish digital advertising marketplace has significantly increased levels of quality and flexibility in its client offering by using Permutive’s innovative Audience Platform solution. Reaches 5 million users in activatable social networks  Has the capacity to enrich profiles of nine different audience [...]

• Adform Bolsters Omnichannel Capabilities with New Global Division Helmed by William Jones

  1 year ago News

  

  Adform, the most powerful and safe media buying platform built for the game changers, today (November 28th, 2023) announces the launch of its newly formed global omnichannel activation team.  The announcement brings together commercial partnerships and activation to further enhance and [...]

• Women Lifting Women Initiative Expands with Launch of Mentorship Programme

  1 year ago News

  

  The Women Lifting Women initiative, a champion of gender equity and diversity, is thrilled to announce the launch of its new mentorship programme. A collaboration between market leaders NumberEight and in-game audio pioneer Odeeo, this mentorship programme will connect the [...]

• $9.8bn Black Friday online spend record; Brands wasting $600m in holiday season ad spend 

  1 year ago News

  

  On today’s ExchangeWire digest: $9.8bn Black Friday online spend record; Brands wasting $600m in holiday season ad spend…  $9.8bn Black Friday online spend record  Black Friday online buying hit a new record in the US, with total online spend coming to a [...]

• UK broadcasters testing to deliver “total campaign” reporting; Judge rules Tesla was aware of defective self-driving tech

  1 year ago News

  

  In today’s ExchangeWire digest: UK broadcasters testing to deliver “total campaign” reporting; Judge rules Tesla was aware of defective self-driving tech; India to regulate deepfakes UK broadcasters testing to deliver “total campaign” reporting  The UK’s biggest commercial TV broadcasters, Channel 4, ITV, [...]