Latest Stories

• Equativ Names Seekr its Exclusive Brand Suitability Partner

  1 year ago News

  

  Equativ, the global leading independent ad platform, announced today (January 31st, 2024) that it has partnered exclusively with Seekr, an artificial intelligence company specialising in transparent content evaluation and generation, to give brands greater reach and unprecedented visibility into the [...]

• Retail Media Grows its Share of Total US Ad Spend; Amazon & iRobot Terminate Acquisition Agreement; China Approves 14 Large Language Models

  1 year ago News

  

  On today’s ExchangeWire digest: Retail Media Grows its Share of Total US Ad Spend; Amazon & iRobot Terminate Acquisition Agreement; China Approves 14 Large Language Models Retail media has increased its share of total US ad spend, growing faster than either [...]

• European Banking Veteran Frank Krings Joins Zeotap as Senior Advisor

  1 year ago News

  

  Zeotap, the enterprise customer data solutions provider, is proud to announce the addition of Frank Krings to its distinguished list of advisors. Krings, a highly regarded Franco-German banker and financial services executive, brings with him a wealth of international experience [...]

• Channel 4 Set to Axe up to 250 Jobs; Global Watchdog Proposes New Ethics Code to Combat Greenwashing; Italy Watchdog Says ChatGPT Breaches Data Privacy Rules 

  1 year ago News

  

  On today’s ExchangeWire digest: Channel 4 Set to Axe up to 250 Jobs; Global Watchdog Proposes New Ethics Code to Combat Greenwashing; Italy Watchdog Says ChatGPT Breaches Data Privacy Rules  Adjusting to the decline in demand for TV advertising, Channel 4 [...]

• Zeotap CDP & DOUGLAS to Enhance Omnichannel Customer Experience

  1 year ago News

  

  Zeotap, the easy, secure, and impactful customer data solutions provider, is proud to announce that DOUGLAS, Europe’s number one omnichannel premium beauty destination, has selected Zeotap CDP to elevate its customer engagement and orchestrate touchpoints efficiently through various channels. This [...]

• Ad Tech's Role in the 2024 Electoral Arena

  1 year ago News

  

  As the 2024 elections draw nearer, ad tech is actively reshaping campaign strategies, altering voter engagement, and redefining the dynamics of the electoral process. What does this mean for the future of political discourse and the democratic process? In the landscape [...]

• UK Ad Spend to Rise 5.9% in 2024; US Trade Regulator Launches Inquiry into AI Partnerships; Apple’s Changes to iOS in Europe

  1 year ago News

  

  On today’s ExchangeWire digest: UK Ad Spend to Rise 5.9% in 2024; US Trade Regulator Launches Inquiry into AI Partnerships; Apple’s Changes to iOS in Europe UK ad spend is expected to grow by 5.9% in 2024, forecast figures from the [...]

• The Stack: Netflix & WWE Strike Decade-Long Deal; Companies Prepare for Digital Markets Act 

  1 year ago News

  

  This week, on the ExchangeWire Stack: Netflix & WWE Strike Decade-Long Deal; Amazon Reveals Ad Sponsorship Models for Prime Video; Companies Prepare for Digital Markets Act  This week saw many updates in the SVOD and broadcasting landscapes. Netflix struck a deal [...]

• Digital Willow's Amber Williamson on TikTok Gaining Favour as a Search Engine, Greenwashing in Ads, and Meta's New AI

  1 year ago Podcast

  

  ExchangeWire’s Mariam Ahmad and John Still are joined by CEO of Digital Willow, Amber Williamson, to take on the biggest news across media, marketing and ecommerce this week. TikTok gains favour among Gen Z over Google for searches (eMarketer) Are we seeing [...]

• Lorenzo Larini è il nuovo CEO di MINT, che con questa figura di alto profilo internazionale punta ad una espansione mondiale

  1 year ago News

  

  MINT, leader globale nel software ARM (Advertising Resource Management), nomina Lorenzo Larini come CEO durante una fase aziendale di grande crescita su scala mondiale. Larini entra a far parte del gruppo dopo il suo mandato come CEO di IPSOS Nord America [...]