Latest Stories

• Dom Kozak of JCDecaux UK Explores Attention as a Paramount KPI in pDOOH's Efficacy

  1 year ago News

  

  Dom Kozak, head of programmatic, JCDecaux UK, delves into all things programmatic DOOH and attention, including metrics associated with pDOOH, and advancements of omnichannel strategies. How does attention serve as a metric in evaluating the effectiveness of pDOOH, and what is [...]

• Nano Interactive Research Shows UK Consumers Mask Their Data Most on Mobile

  1 year ago News

  

  Beginning in early 2024, Chrome cookie shutdown presents a major shift in the digital landscape, as advertisers have long relied on cookies for targeting and measuring audiences, even if previous research has shown 70% of consumers are already taking their [...]

• Tech giants funnel billions into cloud capacity; Elon Musk releases AI chatbot; Google Play update shows security of apps 

  1 year ago News

  

  In today’s ExchangeWire digest: Tech giants funnel billions into cloud capacity for AI push; Elon Musk releases AI chatbot ‘Grok’; Google Play update shows security of apps. Tech giants funnel billions into cloud capacity for AI push  The big tech players dominating [...]

• Adform & GALE Achieve 217% Higher Conversion Rate for Fortune 500 Tax Preparation Company with Dynamic Creative Campaign 

  1 year ago News

  

  Campaign developed and executed within five days to reach S-Corp clients ahead of critical tax deadline Adform, a global integrated advertising platform, and digital agency, GALE, has announced that a dynamic display campaign executed for a Fortune 500 tax preparation company [...]

• Tech Vendors Piwik PRO & Cookie Information Merge to Give European Marketers More Control Over Their Online Data

  1 year ago News

  

  Cookie Information, a consent management platform vendor, and Piwik PRO, a digital analytics suite vendor, are merging. The deal is backed by Kirk Kapital, Piwik PRO’s founder, the management team, selected employees at Piwik PRO, and the Export and Investment [...]

• The AI summit outcome; Amazon under fire for secret pricing algorithm; YouTube introduces new safeguarding features

  1 year ago News

  

  In today’s ExchangeWire’s news digest: The AI summit outcome; Amazon under fire for secret pricing algorithm; YouTube introduces new safeguarding features.  The AI Summit outcome  Last week, an AI summit was held in the UK to discuss AI related risks and possible [...]

• Trapo's George Ionut Danifeld on 'Fake OOH' Advertising, Increased Usage on Shopping Apps, and TikTok Shop's ban in Indonesia

  2 years ago Podcast

  

  In this episode of The MadTech Podcast, George Ionut Danifeld, CMO at Trapo, joins ExchangeWire's editorial lead Mariam Ahmad and ExchangeWire's CEO, Rachel Smith, to discuss brands embracing ‘fake out-of-home’, time spent on shopping apps increasing to 26.6bn hours, and TikTok [...]

• The Stack: Google and Match resolve antitrust claim; Meta to launch ad-free paid subscription plans

  2 years ago News

  

  This week: Google and Match resolve antitrust claim; Meta to launch ad-free paid subscription plans; AI concerns to be addressed at UK AI summit…  As we settle into November, we’ve seen a couple of the biggest legal cases in the advertising [...]

• SmartFrame Technologies Appoints Alan Capel as Chief Commercial Officer

  2 years ago News

  

  SmartFrame Technologies, a UK-based technology provider specialising in image streaming, is pleased to announce the appointment of Alan Capel, who joins the company as its chief commercial officer. Capel joins the business with over 30 years of experience in the image [...]

• State of play, differences in techniques and privacy: Ben Dimond talks all things attention

  2 years ago News

  

  With the ExchangeWireLIVE Attention Event just around the corner, we caught up with Playground xyz’s Global Head of Commercial Ben Dimond in this exclusive interview to hear how attention has evolved in recent years, his thoughts on different attention measurement [...]