Latest Stories

• Qualcomm Contemplates Truce to Acquire Arm; Salesforce Revenue Soars in Q1 2022

  3 years ago News

  

  In today's ExchangeWire news digest: Qualcomm reveals it is considering working with partners to purchase SoftBank's Arm; Software company Salesforce reports leaping profits for Q1 2022; and Egyptian start-up SWVL announces brutal cutbacks to its workforce.   Qualcomm contemplates partnering with rivals [...]

• Ofcom Urges Big Tech to Protect Women Online; Texas Social Media Law Blocked by Supreme Court

  3 years ago News

  

  In today's ExchangeWire news digest: UK regulator Ofcom urges tech companies to do more to protect women online; the US Supreme Court blocks a Texas law limiting social media companies' ability to moderate content; and Sweden's Trustly acquires UK-based competitor [...]

• Making Sense of First-Party Data in a Post-Cookie World

  3 years ago News

  

  Ahead of ATS London 2022, Sophie Lee, sales director at Quantcast, discusses how a comprehensive approach to data in the nebulous post-cookie ecosystem and building trusted relationships with consumers should form the crux of marketing efforts. Whether we’re talking about first-party, [...]

• CTV: "dominating the data-driven narrative."

  3 years ago News

  

  TV offers more content to viewers than ever before. Alongside ‘linear’ TV, channels broadcasting content against a daily schedule, the last decade has seen the rise of connected TV (CTV). With CTV, streaming platforms such as Netflix, Hulu, and Disney+ [...]

• ‘Buy Now, Pay Later’ Skyrockets to USD$120bn; Judge Approves Cydia Lawsuit Against Apple

  3 years ago News

  

  In today's ExchangeWire news digest: new data shows global buy now, pay later purchases surged in 2021; Apple's attempt to dismiss a lawsuit from the creator of rival app store Cydia is dismissed; and Indonesian start-up Astro amasses USD$60m ($47m) [...]

• How Cookieless Targeting Tactics Will Drive Impressive Performance

  3 years ago News

  

  Ahead of ATS London 2022, Andrew Rose, VP of Sales, EMEA at StackAdapt, outlines why advertisers should be pursuing a cookieless strategy, and sets out the benefits of contextual targeting. In recent years, the advertising landscape has begun to face increasing [...]

• Twitter Defies Shareholders to Keep Durban on Board; SoftBank Slashes Execs’ Pay after Blow to Vision Fund

  3 years ago News

  

  In today's ExchangeWire news digest: Twitter refuses to dismiss Egon Durban from its board, defying its shareholders vote; a company filing from SoftBank reveals the company slashed execs' pay after its Vision Fund dropped ¥3.5tn (£21.7bn); and rapid grocery delivery [...]

• ATS London: defining the industry's golden opportunity

  3 years ago News

  

  One of ExchangeWire’s flagship events, ATS London brings together senior stakeholders across the media, marketing and commerce industries for two days of panel discussions, keynote presentations, fireside chats, and networking. As the industry enters an uncertain period, there's a golden opportunity [...]

• Engaging Audiences with Visible Ad Formats: Ford Kuga Hybrid & Ogury

  3 years ago News

  

  Ford, one of the leading car manufacturers in the French market, has been pushing the boundaries of innovation for decades. To promote its Kuga Hybrid model, the brand set up a multi-levers digital campaign in partnership with creative agency GTB [...]

• An Opportunity to Rebuild the Foundations of Our Ecosystem: Measurement After Cookies

  3 years ago News

  

  Ahead of ATS London 2022, Niall Moody, managing director at Nano Interactive, outlines the challenges the deprecation of third-party cookies poses to measurement, and why the shift away from identity-based targeting will require new metrics for measuring attention.  Although Google did [...]